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Towards a more general theory of blockchain technology adoption – Investigating the role of mass media, social media and technophilia

Bibliographic Data

ID11239876
AuthorsAbdul Hannan (0000-0001-7553-1840, University of the Punjab), Atif Hussain (0000-0002-7300-0824, University of the Punjab, corresponding author), Muhammad Alim Tab (University of the Punjab)
Year2023
Volume73
Pages102225
Publication date2023-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnology in Society (JOURNAL)
Journal identifiersISSN: 0160-791X • E-ISSN: 1879-3274
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techsoc.2023.102225
OpenAlexW4322761865
LanguageEN
Citations received6
References cited81

Earlier research has relied on well-established technology acceptance models to investigate the adoption of blockchain technology (BCT) in various domains. However, citing criticism from other scholars, we show that this approach is severely limited because of portraying users as passive absorbers of technology, failure to recognise that users can find novel applications for the technology, triviality of the results, inability to add new insights and creating the ‘illusion of cumulative tradition.’ Therefore, departing from this earlier approach, the current study mobilises Cultivation Theory (CT) and Elaboration Likelihood Model (ELM) to propose and empirically investigate the direct impact of mass media, social media and technophilia as well as moderating impact of technophilia on BC adoption intentions at a more general level. Responses collected through a structured questionnaire from 416 professionals working in different Pakistani organisations were used to test the proposed model by application of PLS-SEM. The results of the study indicate that mass media, social media and technophilia positively and significantly affect an individual's intention to adopt blockchain technology. In addition, technophilia moderates social and mass media influence on the intention to adopt blockchain technology. The study makes a major theoretical contribution to BCT adoption scholarship

Advertising · Affect (linguistics · Blockchain · Business · Computer security · Criticism · Epistemology · Mass media · Philosophy of science · Philosophy of technology · Political science · Public relations · Scholarship · Social influence · Social media · Sociology · Structural equation modeling · Test (biology · World Wide Web · Blockchain Technology Applications and Security · Computer Science · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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