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Hulu, streaming, and the contemporary television ecosystem

Bibliographic Data

ID11267281
AuthorsKevin Sanson (0000-0002-9288-1698, Queensland University of Technology, corresponding author), Gregory Steirer (0000-0001-9540-8372, Dickinson College)
Year2019
Volume41
Issue8
Pages1210-1227
Publication date2019-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443718823144
OpenAlexW2909758497
LanguageEN
Citations received26
References cited9

In this essay, we take up three distinctive features of the US-based subscription video-on-demand (SVOD) platform Hulu: its ownership structure, its business deals, and its televisual aesthetics. Although there are substantial overlaps among these categories, we approach each of them separately so as to better enable us to link our analyses to some of the key questions and concerns about what contemporary television has become and how it should best be studied. By inserting Hulu into a conversation about today’s television ecosystem – a context from which it has been absent for too long – we purposefully broaden scholarly debates about SVOD platforms beyond that of Netflix and Amazon to reconsider some of the emergent conventions or common-sense norms that currently underpin our understanding of television in the Internet era. In the end, we argue streaming television is a multi-sited, quasi-iterative, and rapidly evolving marketplace, in which legacy practices persist alongside and often in competition with new modes of production, dissemination, and consumption

Advertising · Business · Consumption (sociology · Context (archaeology · Conversation · Key (lock · Media studies · Social science · Sociology · The Internet · World Wide Web · Cinema and Media Studies · Computer Science · Digital Games and Media · History · Media Studies and Communication

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Unique citing works26
Citations per year4,33
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 25

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