Not Yet the Post-TV Era

Network and MVPD Adaptation to Emergent Distribution Technologies

Bibliographic Data

ID7498341
AuthorsMike Van Esler (0000-0001-6412-1192, corresponding author)
Year2016
Volume4
Issue3
Pages131-141
Publication date2016-07-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia and Communication (JOURNAL)
Journal identifiersISSN: 2183-2439 • E-ISSN: 2183-2439
PublisherCogitatio (PUBLISHER • PT)
DOI10.17645/mac.v4i3.548
OpenAlexW2471957600
LanguageEN
Citations received8
References cited5

Television as a medium is in transition. From DVRs, to Netflix, to HBO Now, consumers have never before had such control over how they consume televisual content. The rapid changes to the medium have led to rhetoric heralding the impending “post-TV era.” Looking at the ways that legacy television companies have adapted to new technologies and cultural practices suggests that rather than traditional television going the way of radio, television as a medium is actually not terribly different, at least not enough to conclude that we have entered a new era. Press releases, discursive practices by the news media, corporate structures and investments, and audience research all point to the rhetoric of post-TV as being overblown. By thinking about contemporary television as being in transition, greater emphasis and attention can be placed on the role that major media conglomerates play in developing, funding, and legitimizing new forms of television distribution, in addition to co-opting disruptive technologies and business models while hindering others

Adaptation (eye · Advertising · Business · Commercial broadcasting · Media studies · New media · Political science · Public broadcasting · Rhetoric · Sociology · Technological convergence · Telecommunications · Television studies · Transition (genetics · Asian Culture and Media Studies · Computer Science · Media Studies and Communication · Philippine History and Culture · Psychology · Law

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