Gender, party and performance in the 2020 New Zealand general election
Politicking on Facebook with Jacinda and Judith
Bibliographic Data
| ID | 11267413 |
|---|---|
| Authors | Karen Ross (0000-0002-1448-6051, Newcastle University, corresponding author), Susan Fountaine (0000-0002-3059-4124, Massey University), Margie Comrie (Massey University) |
| Year | 2023 |
| Volume | 45 |
| Issue | 2 |
| Pages | 388-405 |
| Publication date | 2023-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01634437221127366 |
| OpenAlex | W4306291832 |
| Language | EN |
| Citations received | 1 |
| References cited | 40 |
New Zealand’s 2020 General Election campaign was unusual, though not unprecedented, in featuring women as both Prime Minister (Jacinda Ardern, Labour) and Leader of the Opposition (Judith Collins, National). To explore the extent to which gender, party and style intersected in their social media positioning, we analysed all posts made on the two Party Leaders’ public Facebook pages. We found both quantitative (post frequency and composition, main topic and policy issues, audience reactions) and qualitative differences (tone, presentational style) but importantly, our research suggests that neither woman ‘performed’ gender in normatively stereotypical ways
General election · Media studies · National election · Opposition (politics · Political science · Politics · Presentational and representational acting · Prime minister · Social media · Sociology · Style (visual arts · Tone (literature · Gender, Feminism, and Media · History · Law · Media Studies and Communication · Social Media and Politics
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |