Margie Comrie
Biographic Data
| ID | 3079874 |
|---|---|
| NAME | Margie Comrie |
| GIVEN NAMES | Margie |
| FAMILY NAME | Comrie |
| SIGNATURE | COMRIE M |
| AFFILIATIONS | Massey University |
| VERIFIED | No |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 71 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 5 |
Gender, party and performance in the 2020 New Zealand general election: Politicking on Facebook with Jacinda and Judith
New Zealand’s 2020 General Election campaign was unusual, though not unprecedented, in featuring women as both Prime Minister (Jacinda Ardern, Labour) and Leader of the Opposition (Judith Collins, National). To explore the extent to which gender, party and style intersected in their social media positioning, we analysed all posts made on the two Party Leaders’ public Facebook pages. We found both quantitative (post frequency and composition, main…
Facebooking a different campaign beat: Party leaders, the press and public engagement
Social media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with P…
Young adult literacy learners describe the text–orality nexus
Research has described the importance of orality at work and in everyday life but little agreement currently exists on how to theorize modern orality. This study explores how young adult literacy learners thought about and employed their textual (print) literacy within the oral contexts of their lives. We interviewed 88 mainly unemployed young persons undertaking literacy training to assess how their literacy fitted within their everyday lives, e…
Facing up to Facebook: Politicians, publics and the social media(ted) turn in New Zealand
Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of P…
Politics in the provinces: The Otago Daily Times and Manawatu Standard coverage of Election 2014
Local newspapers play an important role in the democratic process but they are under threat in a rapidly changing media landscape. This study examines the locally produced Election 2014 coverage of two different newspapers in New Zealand: the Otago Daily Times, a metropolitan daily with a strong emphasis on regional coverage; and the provincial daily Manawatu Standard. Content analysis shows some similarities between the publications (broadly sim…
A Faith-based Prison Unit as a Community of Change
New Views on a 'Stuck' Issue: Communicating about Childhood Immunisation in Aotearoa New Zealand
This article explores attitudes towards immunisation and immunisation communication materials among parents and caregivers currently facing immunisation decisions in Aotearoa New Zealand. The research aimed to discover, from an open-ended qualitative investigation, new ways to conceptualise and explain immunisation decision-making, and identify participants' own views on approaches worth trialling as ways to increase immunisation rates. The resea…
Double Vision: Election News Coverage on Mainstream and Indigenous Television in New Zealand
At a time when traditional media industries are searching for new models, the rapidly growing Indigenous media are gaining in confidence and influence. New Zealand’s Ma–ori Television Service (MTS) has been dubbed the country’s only real provider of public service television and has appeal far beyond a narrow target audience. An analysis of 2008 national election coverage shows that MTS, while focused on Ma–ori concerns, was closer to public serv…
The rules of the (leadership) game: Gender, politics and news
The abiding interest of researchers to explore the nature of political communication continues to provoke lively debates about who controls the moveable feast of the news agenda – politicians or journalists. This article argues that despite journalistic claims of impartiality, a careful, multilayered analysis of print and broadcast news of a general election (New Zealand, 2008) and, more specifically, reportage about the leaders of the Labour Par…
Retrieving public service broadcasting: Treading a fine line at TVNZ
When New Zealand led the world in its deregulation of broadcasting in the late 1980s, the publicly owned but commercially oriented Television New Zealand (TVNZ) became uniquely popular, attracting two-thirds of the national audience and returning substantial profit dividends to the government. However, in 1999, partly in response to concerns about quality, an incoming centre-left government decided to reverse the trend and reinstate public servic…
On-Screen Politics: The TVNZ Charter and Coverage of Political News
Concern about falling standards and ratings-driven political coverage was behind Labour’s introduction of a public service charter for state broadcaster TVNZ in 2003. But has the Re been any real change in the nature of political reporting on television? This article explores contemporary political coverage on New Zealand television news from a variety of perspectives. First, using results from a content analysis of One News and 3 News in 2000 an…
Empowerment or Encumbrance? Exercising the STV Option for Local Authority Elections in New Zealand
The introduction of proportional representation into New Zealand parliamentary elections in 1996 increased the momentum for introducing proportional representation into local elections. Legislation passed in 2001 provides local choice regarding the electoral system for triennial local authority elections from 2004. In this article we review the way local authorities responded to the opportunity to choose between the current first-past-the-post (F…
Empty Heartland: The Absent Regions on New Zealand Television
Each night, two-thirds of New Zealanders tune into prime-time national news on free-to-air channels TV One and TV3. This paper argues, however, that viewers get a very limited view of their nation on the box. While the archetypal Kiwi identity reflects ties to 'the land' and accompanying values of self-sufficiency and resourcefulness, television news is preoccupied with urban happenings, and tells heartland stories from a city perspective. Conten…
The Maori Electoral Option Campaign: Problems of Measuring ‘Success’
The latest Maori Electoral Option (MEO) resulted in a seventh Maori seat in Parliament contested in the recent election. Over a four-month period in 2001, 18,738 Maori exercised their Option to shift electoral rolls - three-quarters of them moving from the General roll to the Maori roll. This paper looks at the latest Option and its effectiveness as a communication campaign. The MEO is controversial because many New Zealanders are divided about t…
Enhanced legitimacy for local authority decision making: Challenges, Setbacks and Innovation
English Traditional forms of participation and consultation have been widely criticised as limited, but there is also resistance to expanding citizen involvement in decision making. This raises the question of how to achieve democratic legitimacy. New Zealand’s government is encouraging innovative deliberative techniques, including citizens’ juries, in local authority decision making. One very contentious experiment has dampened New Zealand’s ent…
From Contest to Content: The Impact of Public Journalism on New Zealand Election Campaign Coverage
Supporters of public journalism hope to reengage citizens with politics and overcome the shortcomings of contemporary political journalism. However, there has been little systematic study of how public journalism differs from mainstream journalism. During the 1996 general election campaign in New Zealand, the first under proportional representation, three newspapers, conscious of the challenges imposed by electoral changes, experimented with publ…
Television News and Broadcast Deregulation in New Zealand
This study traced sourcing patterns on prime-time news across a 12-year period that encompassed the deregulation of broadcasting in New Zealand. With a switch to a more commercial news style came reduction in sound-bit length. There were, however, signs that the source base of news had not weakened despite competitive pressures. Although government sources continued to be important, so did non-government organization officials. Although still pre…
Beyond the Feel-Good Factor: Measuring Public Journalism in the 1996 New Zealand Election Campaign
The promise of public journalism is that it makes politics “go well.” However, empirical evaluation of it has been fragmentary. The introduction of a new electoral system in New Zealand saw the print media experiment with the new model. In our study, we examined the journalistic interpretation of election campaign issues under the new circumstances and compared conventional coverage with the use of public journalism. The findings reveal that publ…
The rules of the (leadership) game: Gender, politics and news
The abiding interest of researchers to explore the nature of political communication continues to provoke lively debates about who controls the moveable feast of the news agenda – politicians or journalists. This article argues that despite journalistic claims of impartiality, a careful, multilayered analysis of print and broadcast news of a general election (New Zealand, 2008) and, more specifically, reportage about the leaders of the Labour Par…
Enhanced legitimacy for local authority decision making: Challenges, Setbacks and Innovation
English Traditional forms of participation and consultation have been widely criticised as limited, but there is also resistance to expanding citizen involvement in decision making. This raises the question of how to achieve democratic legitimacy. New Zealand’s government is encouraging innovative deliberative techniques, including citizens’ juries, in local authority decision making. One very contentious experiment has dampened New Zealand’s ent…
Facing up to Facebook: Politicians, publics and the social media(ted) turn in New Zealand
Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of P…
Empowerment or Encumbrance? Exercising the STV Option for Local Authority Elections in New Zealand
The introduction of proportional representation into New Zealand parliamentary elections in 1996 increased the momentum for introducing proportional representation into local elections. Legislation passed in 2001 provides local choice regarding the electoral system for triennial local authority elections from 2004. In this article we review the way local authorities responded to the opportunity to choose between the current first-past-the-post (F…
Retrieving public service broadcasting: Treading a fine line at TVNZ
When New Zealand led the world in its deregulation of broadcasting in the late 1980s, the publicly owned but commercially oriented Television New Zealand (TVNZ) became uniquely popular, attracting two-thirds of the national audience and returning substantial profit dividends to the government. However, in 1999, partly in response to concerns about quality, an incoming centre-left government decided to reverse the trend and reinstate public servic…
The Maori Electoral Option Campaign: Problems of Measuring ‘Success’
The latest Maori Electoral Option (MEO) resulted in a seventh Maori seat in Parliament contested in the recent election. Over a four-month period in 2001, 18,738 Maori exercised their Option to shift electoral rolls - three-quarters of them moving from the General roll to the Maori roll. This paper looks at the latest Option and its effectiveness as a communication campaign. The MEO is controversial because many New Zealanders are divided about t…
Facebooking a different campaign beat: Party leaders, the press and public engagement
Social media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with P…
From Contest to Content: The Impact of Public Journalism on New Zealand Election Campaign Coverage
Supporters of public journalism hope to reengage citizens with politics and overcome the shortcomings of contemporary political journalism. However, there has been little systematic study of how public journalism differs from mainstream journalism. During the 1996 general election campaign in New Zealand, the first under proportional representation, three newspapers, conscious of the challenges imposed by electoral changes, experimented with publ…
On-Screen Politics: The TVNZ Charter and Coverage of Political News
Concern about falling standards and ratings-driven political coverage was behind Labour’s introduction of a public service charter for state broadcaster TVNZ in 2003. But has the Re been any real change in the nature of political reporting on television? This article explores contemporary political coverage on New Zealand television news from a variety of perspectives. First, using results from a content analysis of One News and 3 News in 2000 an…
Beyond the Feel-Good Factor: Measuring Public Journalism in the 1996 New Zealand Election Campaign
The promise of public journalism is that it makes politics “go well.” However, empirical evaluation of it has been fragmentary. The introduction of a new electoral system in New Zealand saw the print media experiment with the new model. In our study, we examined the journalistic interpretation of election campaign issues under the new circumstances and compared conventional coverage with the use of public journalism. The findings reveal that publ…
Double Vision: Election News Coverage on Mainstream and Indigenous Television in New Zealand
At a time when traditional media industries are searching for new models, the rapidly growing Indigenous media are gaining in confidence and influence. New Zealand’s Ma–ori Television Service (MTS) has been dubbed the country’s only real provider of public service television and has appeal far beyond a narrow target audience. An analysis of 2008 national election coverage shows that MTS, while focused on Ma–ori concerns, was closer to public serv…
Television News and Broadcast Deregulation in New Zealand
This study traced sourcing patterns on prime-time news across a 12-year period that encompassed the deregulation of broadcasting in New Zealand. With a switch to a more commercial news style came reduction in sound-bit length. There were, however, signs that the source base of news had not weakened despite competitive pressures. Although government sources continued to be important, so did non-government organization officials. Although still pre…
Beyond the Feel-Good Factor: Measuring Public Journalism in the 1996 New Zealand Election Campaign
The promise of public journalism is that it makes politics “go well.” However, empirical evaluation of it has been fragmentary. The introduction of a new electoral system in New Zealand saw the print media experiment with the new model. In our study, we examined the journalistic interpretation of election campaign issues under the new circumstances and compared conventional coverage with the use of public journalism. The findings reveal that publ…
From Contest to Content: The Impact of Public Journalism on New Zealand Election Campaign Coverage
Supporters of public journalism hope to reengage citizens with politics and overcome the shortcomings of contemporary political journalism. However, there has been little systematic study of how public journalism differs from mainstream journalism. During the 1996 general election campaign in New Zealand, the first under proportional representation, three newspapers, conscious of the challenges imposed by electoral changes, experimented with publ…
The Maori Electoral Option Campaign: Problems of Measuring ‘Success’
The latest Maori Electoral Option (MEO) resulted in a seventh Maori seat in Parliament contested in the recent election. Over a four-month period in 2001, 18,738 Maori exercised their Option to shift electoral rolls - three-quarters of them moving from the General roll to the Maori roll. This paper looks at the latest Option and its effectiveness as a communication campaign. The MEO is controversial because many New Zealanders are divided about t…
Enhanced legitimacy for local authority decision making: Challenges, Setbacks and Innovation
English Traditional forms of participation and consultation have been widely criticised as limited, but there is also resistance to expanding citizen involvement in decision making. This raises the question of how to achieve democratic legitimacy. New Zealand’s government is encouraging innovative deliberative techniques, including citizens’ juries, in local authority decision making. One very contentious experiment has dampened New Zealand’s ent…
Retrieving public service broadcasting: Treading a fine line at TVNZ
When New Zealand led the world in its deregulation of broadcasting in the late 1980s, the publicly owned but commercially oriented Television New Zealand (TVNZ) became uniquely popular, attracting two-thirds of the national audience and returning substantial profit dividends to the government. However, in 1999, partly in response to concerns about quality, an incoming centre-left government decided to reverse the trend and reinstate public servic…
On-Screen Politics: The TVNZ Charter and Coverage of Political News
Concern about falling standards and ratings-driven political coverage was behind Labour’s introduction of a public service charter for state broadcaster TVNZ in 2003. But has the Re been any real change in the nature of political reporting on television? This article explores contemporary political coverage on New Zealand television news from a variety of perspectives. First, using results from a content analysis of One News and 3 News in 2000 an…
Empowerment or Encumbrance? Exercising the STV Option for Local Authority Elections in New Zealand
The introduction of proportional representation into New Zealand parliamentary elections in 1996 increased the momentum for introducing proportional representation into local elections. Legislation passed in 2001 provides local choice regarding the electoral system for triennial local authority elections from 2004. In this article we review the way local authorities responded to the opportunity to choose between the current first-past-the-post (F…
Empty Heartland: The Absent Regions on New Zealand Television
Each night, two-thirds of New Zealanders tune into prime-time national news on free-to-air channels TV One and TV3. This paper argues, however, that viewers get a very limited view of their nation on the box. While the archetypal Kiwi identity reflects ties to 'the land' and accompanying values of self-sufficiency and resourcefulness, television news is preoccupied with urban happenings, and tells heartland stories from a city perspective. Conten…
Double Vision: Election News Coverage on Mainstream and Indigenous Television in New Zealand
At a time when traditional media industries are searching for new models, the rapidly growing Indigenous media are gaining in confidence and influence. New Zealand’s Ma–ori Television Service (MTS) has been dubbed the country’s only real provider of public service television and has appeal far beyond a narrow target audience. An analysis of 2008 national election coverage shows that MTS, while focused on Ma–ori concerns, was closer to public serv…
The rules of the (leadership) game: Gender, politics and news
The abiding interest of researchers to explore the nature of political communication continues to provoke lively debates about who controls the moveable feast of the news agenda – politicians or journalists. This article argues that despite journalistic claims of impartiality, a careful, multilayered analysis of print and broadcast news of a general election (New Zealand, 2008) and, more specifically, reportage about the leaders of the Labour Par…
New Views on a 'Stuck' Issue: Communicating about Childhood Immunisation in Aotearoa New Zealand
This article explores attitudes towards immunisation and immunisation communication materials among parents and caregivers currently facing immunisation decisions in Aotearoa New Zealand. The research aimed to discover, from an open-ended qualitative investigation, new ways to conceptualise and explain immunisation decision-making, and identify participants' own views on approaches worth trialling as ways to increase immunisation rates. The resea…
Young adult literacy learners describe the text–orality nexus
Research has described the importance of orality at work and in everyday life but little agreement currently exists on how to theorize modern orality. This study explores how young adult literacy learners thought about and employed their textual (print) literacy within the oral contexts of their lives. We interviewed 88 mainly unemployed young persons undertaking literacy training to assess how their literacy fitted within their everyday lives, e…
Facing up to Facebook: Politicians, publics and the social media(ted) turn in New Zealand
Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of P…
Politics in the provinces: The Otago Daily Times and Manawatu Standard coverage of Election 2014
Local newspapers play an important role in the democratic process but they are under threat in a rapidly changing media landscape. This study examines the locally produced Election 2014 coverage of two different newspapers in New Zealand: the Otago Daily Times, a metropolitan daily with a strong emphasis on regional coverage; and the provincial daily Manawatu Standard. Content analysis shows some similarities between the publications (broadly sim…
A Faith-based Prison Unit as a Community of Change
Facebooking a different campaign beat: Party leaders, the press and public engagement
Social media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with P…
Gender, party and performance in the 2020 New Zealand general election: Politicking on Facebook with Jacinda and Judith
New Zealand’s 2020 General Election campaign was unusual, though not unprecedented, in featuring women as both Prime Minister (Jacinda Ardern, Labour) and Leader of the Opposition (Judith Collins, National). To explore the extent to which gender, party and style intersected in their social media positioning, we analysed all posts made on the two Party Leaders’ public Facebook pages. We found both quantitative (post frequency and composition, main…
Political science (17 works) · Sociology (13 works) · Law (12 works) · Politics (12 works) · Law (11 works) · Media Studies and Communication (10 works) · Public relations (9 works) · Advertising (7 works) · Business (7 works) · Media studies (7 works)