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Facing up to Facebook

Politicians, publics and the social media(ted) turn in New Zealand

Bibliographic Data

ID11268985
AuthorsKaren Ross (0000-0002-1448-6051, Northumbria University, corresponding author), Susan Fountaine (0000-0002-3059-4124, Massey University), Margie Comrie (Massey University)
Year2015
Volume37
Issue2
Pages251-269
Publication date2015-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia Culture & Society (JOURNAL)
Journal identifiersISSN: 0163-4437 • E-ISSN: 1460-3675
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0163443714557983
OpenAlexW2159207083
LanguageEN
Citations received37
References cited13

Social media have an increasingly important place in the lives of citizens, and their potential to expand the reach of communication messages beyond individual networks is attractive to those looking to maximise message efficiency. The influence of Facebook in Obama’s 2008 campaign success galvanised many politicians into taking it seriously as a campaign tool. Our study explored the Facebook wall posts (1148 in total) of New Zealand Members of Parliament (MPs) leading up to the 2011 general election to determine posting behaviours and differences. Among other things, we found that women posted more frequently than men and that Labour MPs posted more than their National counterparts. Additionally, most politicians do not invite dialogue with readers of their posts, rarely get involved in comment threads and mostly take a monologic approach, using Facebook as a way of broadcasting information rather than as a medium enabling two-way flow. In other words, same old, same old

Advertising · Broadcasting (networking · Business · Computer security · Internet privacy · Media studies · Parliament · Political science · Politics · Public relations · Social media · Sociology · Computer Science · Impact of Technology on Adolescents · Law · Media Studies and Communication · Social Media and Politics

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  • Introduction

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Unique citing works37
Citations per year3,7
Citation span2016 - 2026 (11)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 37

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