Criticizing the critics of advertising
Towards a sociological view of marketing
Bibliographic Data
| ID | 11267801 |
|---|---|
| Authors | M Schudson (0000-0002-0086-0743, University of California San Diego, corresponding author) |
| Year | 1981 |
| Volume | 3 |
| Issue | 1 |
| Pages | 3-12 |
| Publication date | 1981-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/016344378100300102 |
| OpenAlex | W1989477620 |
| Language | EN |
| Citations received | 8 |
| References cited | 7 |
Advertising · Business · Social science · Sociological theory · Sociology · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Marketing
| Citations per year | 0.18 |
|---|---|
| Citation span | 1982 - 2022 (41) |
| Highly cited | No |