Games and data capture culture
Play in the era of accelerated neoliberalism
Bibliographic Data
| ID | 11268789 |
|---|---|
| Authors | Rowan Tulloch (0000-0002-4700-4709, Macquarie University, corresponding author), Craig A Johnson (0000-0002-3257-7280, University of Technology Sydney, UTS College, Australia), Craig Johnson (0000-0003-4361-9703, University of Technology Sydney) |
| Year | 2022 |
| Volume | 44 |
| Issue | 5 |
| Pages | 922-934 |
| Publication date | 2022-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01634437211045556 |
| OpenAlex | W3199690814 |
| Language | EN |
| Citations received | 5 |
| References cited | 6 |
The last decade has seen the rise of data capture culture. This culture has been most visible, and widely analysed, within the realm of social media; but it is not unique to that form. This article reconceptualises video games as apparatuses for data capture. We situate games within a broader economic and cultural shift towards a new ‘accelerated’ form of neoliberalism where individual choice and agency are pre-filtered and personalised by algorithms based on user data history. Through a survey of the changing role of data in video gaming, this article critically maps a new paradigm for a reimagined games industry driven by a logic of data capture. Gaming promises a unique opportunity for data capture capitalists to mine and commodify player preferences, behaviours and instinctual responses. Arguing that play is a process of uncovering hidden logics, we offer a framework for resisting the data capture hegemony. This is not simply a discussion of gaming, rather this is an attempt to outline the conditions of possibility for a critique of globalised digital culture in which populations are profiled, processed and punished by hidden algorithms of the market that are optimised to construct and reward accelerated performances of neoliberal subjectivity
Agency (philosophy · Commodification · Construct (python library · Cyberculture · Data science · Economics · Economy · Epistemology · Hegemony · Neoliberalism (international relations · Political science · Politics · Realm · Social science · Sociology · Subjectivity · The Internet · World Wide Web · Computer Science · Digital Games and Media · Innovative Human-Technology Interaction · Sexuality, Behavior, and Technology
| Unique citing works | 5 |
|---|---|
| Citations per year | 1.25 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |