Hollywood Meets Madison Avenue
The Commercialization of US Films
Bibliographic Data
| ID | 11268871 |
|---|---|
| Authors | Janet Wasko (University of Oregon, corresponding author), Mark Phillips (0000-0003-0002-1242, University of Oregon), Chris Purdie (University of Oregon) |
| Year | 1993 |
| Volume | 15 |
| Issue | 2 |
| Pages | 271-293 |
| Publication date | 1993-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media Culture & Society (JOURNAL) |
| Journal identifiers | ISSN: 0163-4437 • E-ISSN: 1460-3675 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0163443793015002009 |
| OpenAlex | W2095094030 |
| Language | EN |
| Citations received | 12 |
| References cited | 3 |
Art · Art history · Commercialization · Hollywood · Political science · Cinema and Media Studies · Law
Understanding Hypercommercialized Media Texts
Cartoon planet
Under the radar
Reality TV as Advertainment
Mapping the Culture of Control
El nacimiento del “Emplazamiento de Producto” en el contexto de la I Guerra Mundial
Hollywood and the world
Geography and the cultural politics of advertising
The theme park
The Craft, Fashion, and Cultural-Products Industries of Los Angeles
The Disneyization of Society
Investigating the Effectiveness of Product Placements in Television Shows
| Unique citing works | 12 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 1996 - 2013 (18) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 12 |