Marketing Scholarship
Strategies of Persuasion
Bibliographic Data
| ID | 11277779 |
|---|---|
| Authors | Robert J Silverman (The Ohio State University, corresponding author) |
| Year | 1982 |
| Volume | 3 |
| Issue | 4 |
| Pages | 503-520 |
| Publication date | 1982-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Knowledge (JOURNAL) |
| Journal identifiers | ISSN: 0164-0259 • E-ISSN: 2673-9585 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/107554708200300403 |
| OpenAlex | W2149683528 |
| Language | EN |
| Citations received | 1 |
| References cited | 9 |
Business · Political science · Scholarship · Sociology · Digital Marketing and Social Media · Management and Marketing Education
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,02 |
| Citation span | 1984 - 1984 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |