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The Role of Research in the Regulation of U.S. Children's Television Advertising

Bibliographic Data

ID11277837
AuthorsDale Kunkel (0000-0002-0054-955X, Indiana University, corresponding author)
Year1990
Volume12
Issue1
Pages101-119
Publication date1990-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueKnowledge (JOURNAL)
Journal identifiersISSN: 0164-0259 • E-ISSN: 2673-9585
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/107554709001200107
OpenAlexW1973571365
LanguageEN
Citations received2
References cited24

Public concern about the effects of television advertising on children first appeared in the 1960s; it remains a focus of controversy and concern today. In policymakers' attempts to address this concern, they have frequently looked to the relevant social scientific evidence to help frame their decisions. This study reviews the development of regulations governing television advertising to children in the United States and examines the influence of social science research in the construction of these policies

Advertising · Business · Political science · Public relations · Television advertising · Child Development and Digital Technology · Gender, Feminism, and Media · Media, Gender, and Advertising

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  • Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials

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Unique citing works2
Citations per year0,06
Citation span1991 - 2006 (16)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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