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Preference reversal for copycat brands

Uncertainty makes imitation feel good

Bibliographic Data

ID11288147
AuthorsFemke Van Horen (0000-0001-8887-2695, University of Cologne, corresponding author), Rik Pieters (Tilburg University)
Year2013
Volume37
Pages54-64
Publication date2013-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Economic Psychology (JOURNAL)
Journal identifiersISSN: 0167-4870 • E-ISSN: 1872-7719
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.joep.2013.05.003
OpenAlexW2079691939
LanguageEN
Citations received3
References cited41

Advertising · Brand awareness · Brand preference · Business · Construal level theory · Copycat · Economics · Imitation · Microeconomics · Preference · Consumer Behavior in Brand Consumption and Identification · Psychology · Psychology of Moral and Emotional Judgment · Psychology of Social Influence · Social Psychology

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    Open Access•Femke Van Horen, Michaela Wänke et al.•International Journal of…•2024

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Unique citing works3
Citations per year0,27
Citation span2015 - 2024 (10)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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