Seeing is misbelieving
Consumers wrongly believe that unhealthy food tastes better when there is more of it
Bibliographic Data
| ID | 11354543 |
|---|---|
| Authors | Sonja Kunz (0000-0001-6196-3298, University of Vienna, corresponding author), Niklas Pivecka (0000-0001-7844-7118, University of Vienna), Clara Dietachmair (University of Vienna), Arnd Florack (0000-0001-9906-0043, University of Vienna) |
| Year | 2024 |
| Volume | 197 |
| Pages | 107295 |
| Publication date | 2024-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Appetite (JOURNAL) |
| Journal identifiers | ISSN: 0195-6663 • E-ISSN: 1095-8304 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.appet.2024.107295 |
| PMID | 38485060 |
| OpenAlex | W4392697257 |
| Language | EN |
| Citations received | 1 |
| References cited | 28 |
Recent studies have shown that people can believe that unhealthy foods taste better, even if healthy and unhealthy foods are equally as tasty. Specifically, when tasty and unhealthy foods are frequent in one context but rare in another, people perceive unhealthy foods to taste better, even if health and taste are unrelated. Given that people often consume food in one context, the current study investigated whether false beliefs about the health-taste relationship in foods can also occur in just one single context, in which either healthy or unhealthy foods are predominant, when there is no contrasting context where the respective other food is predominant. In two experiments (N = 342), we presented participants with pictures of meals from a single context and varied the frequency of healthy and unhealthy foods between participants. Although healthy and unhealthy foods tasted equally as good, participants believed that (un)healthy foods tasted better when there were more of them. This research demonstrates that health-taste beliefs might be changed by increasing the relative frequency of healthy foods in the environment overall, not by just offering some healthy and tasty foods
Advertising · Business · Feeding behavior · Food choice · Healthy food · Obesity · Taste · Unhealthy food · Biochemical Analysis and Sensing Techniques · Consumer Attitudes and Food Labeling · Medicine · Multisensory perception and integration · Psychology · Food Science
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Protestant Ethic as a personality variable.
G*Power 3
Food systems transformations, ultra-processed food markets and the nutrition transition in Asia
Language in popular American culture constructs the meaning of healthy and unhealthy eating
Pseudocontingencies in Consumer Choice
The unhealthy-tasty intuition for online recipes – When healthiness perceptions backfire
Quantification of Consumer Attitudes to Health and Hedonic Characteristics of Foods
The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables
Pseudocontingencies
Illusory correlation in interpersonal perception
Racial ambivalence and American value conflict
Human contingency judgments
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |