Preference for branded fresh produce and consumers' need for uniqueness
A mixed-methods investigation of consumer choice and thought process
Bibliographic Data
| ID | 11357105 |
|---|---|
| Authors | Anne-Katrin Kleih (0000-0002-1046-5413, Hochschule Geisenheim University, corresponding author), Mira Lehberger (0000-0001-7756-9519, Hochschule Geisenheim University), Kai Sparke (0000-0003-4783-3918, Hochschule Geisenheim University) |
| Year | 2023 |
| Volume | 180 |
| Pages | 106321 |
| Publication date | 2023-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Appetite (JOURNAL) |
| Journal identifiers | ISSN: 0195-6663 • E-ISSN: 1095-8304 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.appet.2022.106321 |
| PMID | 36210018 |
| OpenAlex | W4302286535 |
| Language | EN |
| Citations received | 1 |
| References cited | 35 |
Advertising · Brand awareness · Brand equity · Brand preference · Business · Consumer behaviour · Consumer choice · Economics · Microeconomics · Mindset · Preference · Computer Science · Consumer Behavior in Brand Consumption and Identification · Mathematics · Olfactory and Sensory Function Studies · Psychology · Sensory Analysis and Statistical Methods · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |