Assessment of promotional strategies for construction and demolition waste recycled products based on hybrid simulation system

Bibliographic Data

ID11368099
AuthorsZhikun Ding (0000-0001-6222-9191, Shenzhen University), Xinyue Huang (0009-0004-5496-0880, Shenzhen University), Xinrui Wang (0000-0002-0846-354X, Shenzhen University), Jian Zuo (0000-0002-8279-9666, The University of Adelaide, corresponding author)
Year2025
Volume112
Pages107814
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnvironmental Impact Assessment Review (JOURNAL)
Journal identifiersISSN: 0195-9255 • E-ISSN: 1873-6432
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.eiar.2025.107814
OpenAlexW4406254766
LanguageEN
Citations received7
References cited50

Construction and demolition waste (CDW) recycling plays a critical role for the construction industry to comply with the circular economy. It predominantly hinges on robust government promotion efforts. However, in practice, challenges such as the high recycling cost of CDW, insufficient awareness of CDW recycled products, and lack of support from policies and standards, lead to bottlenecks in the sales of CDW recycled products. To explore the effects of multiple strategic contexts on the promotion of CDW recycled products, this study innovatively developed a hybrid simulation system with Agent-based modelling (ABM), integrating viewpoint dynamics, infectious disease models, and Back-propagation neural network (BPNN) predictive model from a new perspective of information dissemination and interaction. The proposed hybrid system was verified. It is found that all single strategies show positive effects compared to the baseline context. In terms of promotional impact, strategies are ranked as follows: product enhancement (58.73 %) exerts the greatest influence, followed by enterprise enhancement (42.97 %), marketing promotion (36.94 %), industry rectification (22.16 %), internal promotion (17.37 %), and external publicity (7.00 %) has the least impact. Furthermore, the combined strategy shows the best promotional impact, witnessing a 71.29 % surge in the number of individuals' intention to use CDW recycled products. Therefore, this study highlights the crucial role of enterprise optimization in advancing CDW recycling and underscores the necessity of fostering a synergistic effect with product and enterprise enhancement at its core, bolstered by marketing promotion and governmental guidance as supplementary elements. A multi-dimensional integrated promotion strategy will become an important driving force for the vigorous development of the CDW recycled product market. • A hybrid system is developed to simulate the promotion of CDW recycled products. • Product enhancement is best single strategy to promote CDW recycled products. • The combined strategy can promote individuals' intention to use recycled products. • Enterprise optimization plays a crucial role in advancing CDW recycling. • Synergistic effect should be fostered with product and enterprise enhancement

Business · Civil engineering · Construction engineering · Demolition · Demolition waste · Waste management · Waste recycling · BIM and Construction Integration · Engineering · Environmental Science · Recycled Aggregate Concrete Performance · Sustainable Supply Chain Management

Tools

Open DOIOpen Access