The Relational Factor as a strategic element in marketing communications

Bibliographic Data

ID11392891
AuthorsRafael Marfil-Carmona (0000-0001-9688-7088, Universidad de Granada, corresponding author), Elisa Hergueta Covacho (0000-0002-6230-5403, University of Applied Sciences Upper Austria), Cristina Villalonga Gómez, Cristina Villalonga-Gómez (0000-0001-9863-7111, Universidad Nacional de Educación a Distancia)
Year2015
Issue52
Pages33
Publication date2015-06-15
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnàlisi (JOURNAL)
Journal identifiersISSN: 0211-2175 • E-ISSN: 2340-5236
PublisherUniversitat Autonoma de Barcelona (PUBLISHER • ES)
DOI10.7238/a.v0i52.2392
OpenAlexW1932481118
LanguageEN
Citations received2

Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural viewpoint and following the theoretical and methodological approaches of the media studies disciplines. Anàlisi will especially value articles from competitive research projects, with a clear articulation of theory and methodology, a well-defined and up-to-date theoretical framework, and proposed as a significant contribution to their subject area and field

Advertising · Articulation (sociology · Business · Communication studies · Element (criminal law · Field (mathematics · Journalism · Library science · Marketing communication · Media studies · Political science · Public relations · Social science · Sociology · Subject (documents · Technical Journalism · The Internet · Value (mathematics · World Wide Web · Advertising and Communication Studies · Computer Science · Journalism and Media Studies

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