Calculating tourists' customer equity and maximizing the hotel's ROI
Bibliographic Data
| ID | 11440934 |
|---|---|
| Authors | Yumi Park Kim (Oklahoma State University, corresponding author), Soyoung Boo (Georgia State University), Hailin Qu (0000-0002-5287-1604, Oklahoma State University) |
| Year | 2018 |
| Volume | 69 |
| Pages | 408-421 |
| Publication date | 2018-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Management (JOURNAL) |
| Journal identifiers | ISSN: 0261-5177 • E-ISSN: 1879-3193 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.tourman.2018.05.001 |
| OpenAlex | W2811234856 |
| Language | EN |
| Citations received | 1 |
| References cited | 50 |
Business · Context (archaeology · Customer Equity · Customer lifetime value · Customer retention · Customer value · Economics · Equity (law · Geography · Hospitality · Hospitality industry · Market segmentation · Profit (economics · Service quality · Tourism · Consumer Market Behavior and Pricing · Customer churn and segmentation · Customer Service Quality and Loyalty · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |