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Political Ideology and Consumer Research beyond Complaining Behavior

A Response to the Commentaries

Bibliographic Data

ID11624350
AuthorsKiju Jung (University of Sydney, New South Wales 2006 Australia, corresponding author), Ellen Garbarino (0000-0002-8878-3921, University of Sydney, New South Wales 2006 Australia), Donnel A Briley (0000-0001-6344-597X, University of Sydney, New South Wales 2006 Australia), Jesse Wynhausen (University of Sydney, New South Wales 2006 Australia)
Year2017
Volume44
Issue3
Pages511-518
Publication date2017-08-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/jcr/ucx085
OpenAlexW2749174264
LanguageEN
Citations received3
References cited13

Two commentaries on our article offer interesting and useful paths for pushing forward the research stream we have developed. Jost, Langer, and Singh suggest delving more deeply into underlying psychological motives while extending our finding to consumer boycotting behavior, and Crockett and Pendarvis suggest broadening the scope to consider the sociocultural context in which complaining occurs. We discuss these two complementary approaches. Building on these ideas, we offer five research themes we believe are fruitful avenues for exploring the interface between consumer research and political ideology. As an illustration of one of these themes, we use three county-level datasets to explore whether and how political ideology and social vulnerability combine to influence a number of prosocial behaviors

Advertising · Consumer behaviour · Consumer research · Context (archaeology · Epistemology · Ideology · Political science · Politics · Prosocial behavior · Psychological resilience · Scope (computer science · Social vulnerability · Sociocultural evolution · Sociology · Vulnerability (computing · Computer Science · Consumer Behavior in Brand Consumption and Identification · Organic Food and Agriculture · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works3
Citations per year0,6
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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