Digital Therapy for Negative Consumption Experiences
The Impact of Emotional and Rational Reviews on Review Writers
Bibliographic Data
| ID | 11624367 |
|---|---|
| Authors | Alisa Yinghao Wu (0000-0003-2908-2452, Columbia University, corresponding author), Vicki G Morwitz (0000-0002-7983-9604, Columbia University) |
| Editors | Andrew T Stephen, Ashlee Humphreys |
| Year | 2024 |
| Volume | 51 |
| Issue | 5 |
| Pages | 937-958 |
| Publication date | 2024-06-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/jcr/ucae037 |
| OpenAlex | W4399694889 |
| Language | EN |
| Citations received | 2 |
| References cited | 49 |
This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers express their emotions and rational thoughts in their reviews causally influences review writers. The results of five studies (field data and experiments) show that, similar to writing about traumatic life events, when review writers express both emotional and rational aspects in reviews about negative consumption experiences, they feel better afterwards (i.e., they recover affectively), and are more likely to purchase again (i.e., they recover cognitively). We further examine why writing integrated reviews has positive effects on review writers by collecting biophysiological response data, which provide support for an account related to affective recovery, and by analyzing thought listing data, which provide support for an account related to cognitive recovery. This research shows that writing online reviews can serve as a digital therapy tool that helps consumers recover from negative experiences
Aesthetics · Art · Consumption (sociology · Psychotherapist · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health · Psychology
The Whorfian hypothesis
Putting stress into words
Emotional and physical health benefits of expressive writing
Writing About Emotional Experiences as a Therapeutic Process
Confronting a traumatic event
Cognitive, Emotional, and Language Processes in Disclosure
Written emotional expression
Product/Consumption-Based Affective Responses and Postpurchase Processes
G*Power 3
The theory of planned behavior
Language, Thought, and Reality
Disclosure of traumas and health among Holocaust survivors
Thought and Number of Cognitions as Determinants of Attitude Change
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
Attitude Predictability and Helpfulness in Online Reviews
Measuring Satisfaction With Organizations
A Structural Theory of Attitude Dynamics
Effects of affective and cognitive focus on the attitude–behavior relation
The costs and benefits of writing, talking, and thinking about life's triumphs and defeats
Linguistic predictors of adaptive bereavement
Mass-scale emotionality reveals human behaviour and marketplace success
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion
Central and Peripheral Routes to Advertising Effectiveness
Sociocognitive Analysis of Group Decision Making among Consumers
Selected Writings of Edward Sapir in Language, Culture and Personality
Mining Consumer Minds
Some Things Are Better Left Unsaid
The Influence of a Mere Social Presence in a Retail Context
Heart and Mind in Conflict
Measuring Emotions in the Consumption Experience
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |