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Leveling or tilting the playing field

Social networking sites and offline political communication inequality

Bibliographic Data

ID12006901
AuthorsJaeho Cho (0000-0001-8680-4680, Department of Communication, University of California, 1 Shields Ave., Davis, CA, 95616, USA), Heejo Keum (Sungkyunkwan University, corresponding author)
Year2016
Volume53
Issue2
Pages236-246
Publication date2016-02-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Social Science Journal (JOURNAL)
Journal identifiersISSN: 0362-3319 • E-ISSN: 1873-5355
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1016/j.soscij.2016.01.002
OpenAlexW2260824197
LanguageEN
Citations received4
References cited45

Building on a resource theory, this study investigates (a) how individuals' socio-economic status is related to political communication in offline situations and on social networking sites and (b) whether political expression on SNS improves socio-economic stratification in offline political discussion. Analyses of a national survey demonstrate that the impact of individuals' socio-economic status (SES) is much weaker on political expression via SNS than on offline political discussion. It is also found that the political use of SNS reduces the strength of the link between individuals' SES and offline discussion. Implications of these findings for the Internet and political inequality are discussed

Field (mathematics · Inequality · Online and offline · Political science · Politics · Social inequality · Sociology · Telecommunications · Computer Science · Gender, Feminism, and Media · Mathematics · Media Studies and Communication · Social Media and Politics

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Unique citing works4
Citations per year0,57
Citation span2019 - 2022 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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