Racial Differentials in Real Estate Advertising Practices
An Exploratory Case Study
Bibliographic Data
| ID | 12066376 |
|---|---|
| Authors | George Galster (0000-0001-5054-0898, College of Wooster, corresponding author), Fred Freiberg (Milwaukee, Wisconsin), Diane L Houk (Milwaukee, Wisconsin) |
| Year | 1987 |
| Volume | 9 |
| Issue | 3 |
| Pages | 199-215 |
| Publication date | 1987-10-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Urban Affairs (JOURNAL) |
| Journal identifiers | ISSN: 0735-2166 • E-ISSN: 1467-9906 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1111/j.1467-9906.1987.tb00476.x |
| OpenAlex | W2031501344 |
| Language | EN |
| Citations received | 19 |
| References cited | 5 |
This article reports on the print media advertising practices of a major real estate company operating in Milwaukee, Wisconsin, during 1981–1984. Statistical findings suggest that, compared to home sellers in a white neighborhood listing with this company, those in an integrated or black neighborhood could expect significantly: (1) lower frequencies of advertisements and open houses noted in the Sunday metropolitan newspaper; (2) higher probabilities of no properties in their area being advertised or advertised only with "one-line" ads; and (3) lower probability of their area being described favorably in the ad Potential nonracial explanations of these findings appear invalid. The potential motivations for these practices and their segregative consequences are analyzed
Advertising · Business · Exploratory research · Geography · Listing (finance · Metropolitan area · Newspaper · Real estate · Social science · Sociology · White (mutation · Consumer Market Behavior and Pricing · Names, Identity, and Discrimination Research · Finance · Marketing
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The Residential Process and the Ecological Concentration of Race, Poverty and Violent Crime in New York City
The Residential Segregation of Native Americans in U.S. Metropolitan Areas
Divided cities in the 21st century
Towards Undivided Cities
Residential Segregation of West Indians in the New York/New Jersey Metropolitan Area
Hypersegregation in the twenty-first century
Patterns of neighborhood transition in a multiethnic world
Sources of Difference in Information Used by Black and White Housing Seekers
How digitalisation influences neighbourhood change
Ethnic Segregation in Cities
Racialized Life-Chance Opportunities across the Class Structure
How Do Real Estate Actors Advertise in Mixed-Income Neighborhoods? The Importance of Home Security
| Citations per year | 0.54 |
|---|---|
| Citation span | 1991 - 2024 (34) |
| Highly cited | No |