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A Goal‐Priming Approach to Cognitive Consistency

Applications to Judgment

Bibliographic Data

ID12166175
AuthorsAnne‐Sophie Chaxel (0000-0002-8352-4824, McGill University Montreal Quebec Canada, corresponding author), J Edward Russo (0000-0003-2897-7545, Cornell University Ithaca NY USA), Catherine Wiggins (Cornell University Ithaca NY USA)
Year2015
Volume29
Issue1
Pages37-51
Publication date2015-03-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Behavioral Decision Making (JOURNAL)
Journal identifiersISSN: 0894-3257 • E-ISSN: 1099-0771
PublisherWiley (PUBLISHER • GB)
DOI10.1002/bdm.1874
OpenAlexW1588403970
LanguageEN
Citations received5
References cited68

A fundamental criterion of judgment is consistency among beliefs. To augment traditional methods for studying cognitive consistency, we treat it as a goal and present a priming method for increasing its activation. Three studies use three criteria to validate the method: an increase in the biased evaluation of incoming information, speed in a lexical decision task, and participants' direct reports of greater goal activation. The method is then used to verify the role of the consistency goal in three diverse judgment phenomena. Priming cognitive consistency increases the search for postdecisional supporting information (selective exposure to information), the agreement between preference and prediction (the desirability bias or wishful thinking), and the adjustment of a socially unacceptable implicit attitude to conform to the corresponding explicit attitude. One conclusion is that the cause of these phenomena is not only motivated reasoning (driven directionally by a desired outcome) but also the purely cognitive and nondirectional process of simply making beliefs more consistent. Copyright © 2015 John Wiley & Sons, Ltd

Cognition · Cognitive psychology · Consistency (knowledge bases · Preference · Priming (agriculture · Process (computing · Statistics · Task (project management · Wishful thinking · Computer Science · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology · Artificial Intelligence

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Unique citing works5
Citations per year0,45
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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