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Experiments in Mobile Web Survey Design

Similarities to Other Modes and Unique Considerations

Bibliographic Data

ID12169751
AuthorsAndy Peytchev (0000-0002-6886-9867, RTI International, North Carolina,, corresponding author), Craig A Hill (0000-0002-8854-1324, RTI International, North Carolina)
Year2009
Volume28
Issue3
Pages319-335
Publication date2009-12-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Science Computer Review (JOURNAL)
Journal identifiersISSN: 0894-4393 • E-ISSN: 1552-8286
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0894439309353037
OpenAlexW2052931809
LanguageEN
Citations received36
References cited31

Self-administered surveys can be conducted on mobile web-capable devices, yet these devices have unique features that can affect response processes. Ninety-two adults were randomly selected and provided with mobile devices to complete weekly web surveys. Experiments were designed to address three main objectives. First, the authors test fundamental findings which have been found robust across other modes, but whose impact may be diminished in mobile web surveys (due largely to the device), by manipulating question order and scale frequencies. Second, the authors test findings from experiments in computer-administered web surveys, altering the presentation of images and the number of questions per page. Third, the authors experiment with the unique display, navigation, and input methods, through the need to scroll, the vertical versus horizontal orientation of scales, and the willingness to provide open-ended responses. Although most findings from other modes are upheld, the small screen and keyboard introduce undesirable differences in responses

Affect (linguistics · Human–computer interaction · Mobile device · Mobile technology · Mobile Web · Multimedia · Orientation (vector space · Presentation (obstetrics · Scroll · Test (biology · Web application · Web survey · World Wide Web · Communication · Computer Science · Engineering · Focus Groups and Qualitative Methods · Mathematics · Medicine · Mobile Crowdsensing and Crowdsourcing · Psychology · Survey Methodology and Nonresponse

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Unique citing works36
Citations per year2,57
Citation span2012 - 2024 (13)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 36

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