Sports broadcasting, journalism and the challenge of new media

Bibliographic Data

ID12180745
AuthorsKirsten Frandsen (0000-0002-4599-3347, corresponding author)
Year2012
Volume28
Issue53
Publication date2012-01-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedieKultur Journal of media and communication research (JOURNAL)
Journal identifiersISSN: 0900-9671 • E-ISSN: 1901-9726
PublisherSociety of Media Researchers In Denmark (PUBLISHER • DK)
DOI10.7146/mediekultur.v28i53.4285
OpenAlexW1936428370
LanguageEN
Citations received1
References cited13

This article explores the challenge faced by established media organisations integrating digital media in their production. Using a case study of a Danish broadcaster’s use of blogs in their coverage of major sports events, it is argued that the challenge is strategic in a broader sense, as the move to digital platforms is influenced by economic, organisational as well as conceptual parameters for roles. It is argued that in order to understand the potential and challenges of this case, the peculiarities of the role of sports journalists in broadcasting have to be taken into consideration. The case illustrates how their distinctive engagement with their topic and the audience makes some of them more prone to work for pleasure and produce for the digital platform on very unclear conditions, just as it influences the interaction that takes place in the blogs in various ways

Broadcasting (networking · Business · Digital media · Journalism · Media studies · New media · Order (exchange · Pleasure · Political science · Public relations · Sociology · Work (physics · Computer Science · Digital Games and Media · Engineering · Media Studies and Communication · Psychology · Sports, Gender, and Society

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