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What Is the Strategic Role of Online Newspapers

Bibliographic Data

ID7500819
AuthorsArne H Krumsvik (0000-0002-5699-9795, corresponding author)
Year2006
Volume27
Issue2
Pages283-295
Publication date2006-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNordicom review/NORDICOM review (JOURNAL)
Journal identifiersISSN: 1403-1108 • E-ISSN: 2001-5119
PublisherDe Gruyter Open (PUBLISHER • PL)
DOI10.1515/nor-2017-0243
OpenAlexW2133287079
LanguageEN
Citations received8
References cited3

The newspapers are in a pressed situation of circulation decline. This is partly a consequence of increased Internet usage, a development the papers themselves have helped push forward. This survey reveals that Norwegian newspapers executives do not approve fully of their own organizations’ online activities, and explores their rationale for online publishing: Is it marketing of the print product, the development of new business, or are the newspapers still in an explorative mode

Advertising · Business · Circulation (fluid dynamics · Newspaper · Norwegian · Political science · Product (mathematics · Public relations · Publishing · The Internet · World Wide Web · Computer Science · Engineering · Media Studies and Communication

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Unique citing works8
Citations per year0.47
Citation span2009 - 2014 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 8

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