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A homogenous or heterogeneous audience? Audio description preferences of persons with congenital blindness, non-congenital blindness and low vision

Bibliographic Data

ID12184075
AuthorsAgnieszka Chmiel (0000-0003-3294-0534, Department of Translation Studies, Faculty of English, Adam Mickiewicz University, Pozna, Poland, corresponding author), Iwona Mazur (0000-0002-7202-2239, Department of Translation Studies, Faculty of English, Adam Mickiewicz University, Pozna, Poland)
Year2021
Volume30
Issue3
Pages552-567
Publication date2021-06-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePerspectives (JOURNAL)
Journal identifiersISSN: 0907-676X • E-ISSN: 1747-6623
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/0907676x.2021.1913198
OpenAlexW3170897807
LanguageEN
Citations received3
References cited16

Audio description (AD) is a type of translation involving the transfer of images into words, whose primary target audience are persons with sight loss. However, in reality audio description users are a heterogeneous group with various dysfunctions ranging from congenital blindness to low vision. These users might differ in their preferences for audio description. In order to investigate this issue, we designed an AD reception study in which we conducted questionnaire-based in-depth interviews with 50 persons with congenital blindness, non-congenital blindness and low vision. The participants watched audio described film clips and answered questions about their preferences regarding general viewing habits, character naming and objectivity, describing facial expressions and colours, using similes and metaphors, explicitation and intertextual allusions. We predicted that the type of vision dysfunction would modulate those group preferences that may be shaped by the existence or lack of residual vision and visual memory, such as video-AD synchronisation or the use of explicitation and intertextual allusions. Our findings suggest that group differences are not as strong as expected. We conclude that AD should strive for middle-of-the-road solutions, at the same time allowing for alternative versions targeted at specific audiences

Blindness · Cognitive psychology · Order (exchange · Sight · Hearing Impairment and Communication · Medicine · Psychology · Subtitles and Audiovisual Media · Optometry

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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