Globalization, Media Imperialism and South Korean Sport
Bibliographic Data
| ID | 12218751 |
|---|---|
| Authors | Jae-Yong Chung (Korea Educational Broadcasting System), Jaeyong Chung (Sports Department, Korean Broadcasting System, Seoul, Korea), Sunhwan Hwang (University of Seoul), Doyeon Won (0000-0003-4336-9767, Yonsei University, corresponding author) |
| Year | 2015 |
| Volume | 32 |
| Issue | 3 |
| Pages | 484-498 |
| Publication date | 2015-01-29 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The International Journal of the History of Sport (JOURNAL) |
| Journal identifiers | ISSN: 0952-3367 • E-ISSN: 1743-9035 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/09523367.2015.1004887 |
| OpenAlex | W2004384850 |
| Language | EN |
| Citations received | 1 |
This study tries to understand South Korean sport through the lens of media globalization. It explains what happened when Chan Ho Park gained fame in the Major League Baseball and how the Korean media sport market has changed since then. Due to the oligopolistic media market structure in Korea, and opportunistic behaviour, the sports media industry in Korea was not ready for media globalization and, consequently, the industry has seen indications of its marginalization in the global media market
Advertising · Business · Economics · Economy · Globalization · League · Media Industry · Media studies · Oligopoly · Political science · Public relations · Sociology · Asian Culture and Media Studies · Law · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |