Beyond the Jersey
How National Bias Fuels Player Identification and Reshapes Sports Consumption
Bibliographic Data
| ID | 19227261 |
|---|---|
| Authors | Md Mahbubul Haq (0009-0001-6795-746X, Corvinus University of Budapest), Attila Kajos (0000-0002-3852-3291, Corvinus University of Budapest), Miklós Kozma (0000-0002-2837-1079, Corvinus University of Budapest) |
| Year | 2026 |
| Volume | 112 |
| Issue | 1 |
| Pages | 122-142 |
| Publication date | 2026-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Physical Culture and Sport Studies and Research (JOURNAL) |
| Journal identifiers | ISSN: 1899-4849 • E-ISSN: 2081-2221 |
| Publisher | De Gruyter Open (PUBLISHER • PL) |
| DOI | 10.2478/pcssr-2026-0009 |
| OpenAlex | W7161394147 |
| Language | EN |
| References cited | 45 |
The research presents novel insights by examining the underexplored role of sports fan ethnocentrism(SFE) in shaping player identification and team identification (TI), and reveals how national pride affects sports consumption behaviors. By applying partial least squares (PLS)-structural equation modeling with survey responses gathered from 488 Bangladeshi cricket enthusiasts, the research reveals two key findings: (1) SFE shows a stronger association with fans’ connection with individual players than with teams, and (2) TI remains the strongest predictor of long-term fan engagement behaviors. Theoretically, the study advances social identity theory by demonstrating how ethnocentrism operates differently at player vs team levels in sports fandom. For practitioners, these findings suggest that sports organizations should develop dual strategies, leveraging star players to attract ethnocentric fans while strengthening team identity to maintain loyalty. Employing importance-performance map analysis identifies priority areas for managerial intervention to optimize fan engagement strategies
Consumption (sociology) · Ethnocentrism · Identification (biology) · Identity (music) · Intervention (counseling) · Loyalty · Normative · Pride · Social identity theory · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society
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Human Brands
The Blinding Effects of Team Identification on Sports Corruption
The impacts of socially responsible human resources management on organizational legitimacy
Sports Teams and Their Communities
Development and Validation of the Sports Fan Ethnocentrism Scale
Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches’ Attitudes Towards Advertising
Globalization, Media Imperialism and South Korean Sport
Alumni and their alma mater
Sport and globalization
Exploring ethnic identity perceptions of Hyun-Jin Ryu's Korean American fans
| Citation velocity | historical |
|---|---|
| Highly cited | No |