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Galbraith on Advertising, Credit, and Consumption

A Retrospective and Empirical Investigation with Policy Implications

Bibliographic Data

ID12230438
AuthorsDouglas J Lamdin (University of Maryland, Baltimore County, corresponding author)
Year2008
Volume20
Issue4
Pages595-611
Publication date2008-09-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueReview of Political Economy (JOURNAL)
Journal identifiersISSN: 0953-8259 • E-ISSN: 1465-3982
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09538250802308984
OpenAlexW1987092442
LanguageEN
Citations received1
References cited23

Throughout his life, John Kenneth Galbraith wrote on a large range of topics. One of the most important issues that he addressed was the role of advertising and credit in stimulating consumer expenditure. This paper examines Galbraith's view of how advertising and consumer credit help drive consumption, and then examines subsequent empirical research on this topic. This review reveals a limited recognition by researchers of Galbraith's important contributions. Then, an empirical examination of US aggregate time series shows that advertising and credit both have economically and statistically significant positive influences on consumption, consistent with Galbraith's hypothesis. The paper concludes with some insights into how Galbraith would approach the current lack of savings in the US and the sort of policies he might support to increase US savings rates

Advertising · Business · Consumer spending · Consumption (sociology · Economics · Empirical research · Macroeconomics · Monetary economics · Positive economics · Recession · Social science · Financial Literacy, Pension, Retirement Analysis · Housing Market and Economics · Monetary Policy and Economic Impact

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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