Warmth and Competence

How Social Stereotypes of Volunteers Versus Paid Workers Affect Client Trust

Bibliographic Data

ID12249463
AuthorsLI Xiao-qian (0000-0003-4757-4776, corresponding author), Liu Qiushi, Qiushi Liu (0000-0003-1194-6080)
Year2021
Volume32
Issue6
Pages1332-1345
Publication date2021-09-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueVoluntas Revista Internacional de Filosofia (JOURNAL)
Journal identifiersISSN: 2179-3786 • E-ISSN: 1573-7888
PublisherSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11266-021-00406-x
OpenAlexW3198922842
LanguageEN
Citations received3
References cited56

Although the differences between volunteers and paid workers have been well studied, whether the perceived differences are stereotyped and how such stereotypes might influence people’s judgments of volunteers and paid workers remain unclear. This research examines the stereotypes of volunteers versus paid workers in terms of warmth and competence and the possible influences of these stereotypes on client trust in volunteers versus paid workers. Two experimental studies were conducted in China. We find that volunteers are judged to be warmer and less competent than paid workers based on their different roles. We also find that volunteers elicit a lower level of cognition-based trust and a higher level of affect-based trust than paid workers. These findings illustrate the stereotypes of volunteers versus paid workers in terms of warmth and competence and shed light on the consequences of the stereotypes. Other possible consequences and the causes of these stereotypes are also discussed

Affect (linguistics · Competence (human resources · Developmental psychology · Cultural Differences and Values · Nonprofit Sector and Volunteering · Psychology · Social and Intergroup Psychology · Social Psychology

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