The transmission of gender stereotypes in the discourse of public educational spaces

Bibliographic Data

ID12253293
AuthorsMagdalena Romera (0000-0001-5415-3502, Universidad Pública de Navarra, Spain; Universitat de les Illes Balears, Spain, corresponding author)
Year2014
Volume26
Issue2
Pages205-229
Publication date2014-12-09
Open AccessYes
TypeARTICLE
VenueDiscourse & Society (JOURNAL)
Journal identifiersISSN: 0957-9265 • E-ISSN: 1460-3624
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0957926514556203
OpenAlexW1992800146
LanguageEN
Citations received12
References cited20

This article investigates the extent to which classical gender stereotypes are transmitted in the public space of higher education institutions and how this contributes to maintaining a social vision in which an unequal distribution of gender persists. This study analyzes, from a multimodal perspective, posters hung on walls in secondary schools and a university in a Spanish city over a period of several months. Results show that although the linguistic messages used in these posters avoid any reference to gender, images continue to represent classical stereotypes in a subtle and an inexplicit way. Images depict daily life activities, unexceptional and apparently without gender ideology. However, they still associate gender with classical roles. In this context, the explicit institutional educational discourse contrasts with the still persistent implicit transmission of a sexist idea of the genders in the visual representations analyzed

Aesthetics · Context (archaeology · Discourse analysis · Ideology · Linguistics · Period (music · Perspective (graphical · Political science · Politics · Public space · Sociology · Visual arts · Discourse Analysis in Language Studies · Gender Studies · Gender Studies in Language · History · Media, Gender, and Advertising · Psychology · Social Psychology

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