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Consuming Islam

Media, ritual, and identity in the making of a brotherhood

Bibliographic Data

ID12273314
AuthorsSumrin Kalia (0000-0002-5449-5294, Otto-Suhr-Institute, Freie Universität Berlin, Berlin, Germany, corresponding author)
Year2023
Volume51
Issue2
Pages194-212
Publication date2023-03-15
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueReligion State & Society (JOURNAL)
Journal identifiersISSN: 0963-7494 • E-ISSN: 1465-3974
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09637494.2023.2197843
OpenAlexW4378418626
LanguageEN
References cited49

Research on Islam and consumption focuses mostly on commercialisation of Islam. This article studies Islam-consumption interaction in the context of religious competition within Islam. It discusses the role of religious consumption in Pakistan where Islamic organisations belonging to different Sunni denominations seek to expand while maintaining ideological boundaries. Through an ethnographic study of Dawat-e-Islami, which belongs to the Barelvi denomination within Sunni Islam, it argues that religious consumption within the media and ritual settings of the organisation help to reify a subcultural, denominational identity. Capitalising on the cultural repertoires at its disposal, Dawat-e-Islami has commodified its call to Madina into artefacts, signs, symbols, and names and offered them for consumption to its followers through its media and ritual settings. Collective and expressive acts of consumption, enabled as such, serve to construct a unique, subcultural collective identity within Sunnism – the Madani Brotherhood. This brotherhood contributes to the expansion of DI’s Madani mission while guarding ideological boundaries. In the context of competing visions of Sunni Islam, collective and expressive acts of religious consumption reinforce symbolic and ideological boundaries

Aesthetics · Archaeology · Collective identity · Commodification · Consumption (sociology · Context (archaeology · Identity (music · Ideology · Islam · Media consumption · Media studies · Political science · Politics · Religious identity · Social science · Sociology · Anthropological Studies and Insights · History · Law · Philippine History and Culture · Philosophy · Politics and Conflicts in Afghanistan, Pakistan, and Middle East

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