Consumers’ Acceptance Model for Taiwan Agriculture and Food Traceability System
Bibliographic Data
| ID | 12320439 |
|---|---|
| Authors | Hsien‐Tang Tsai (National Sun Yat-sen University, corresponding author), Hsien-Tang Tsai (National Sun Yat-sen University), Jai-Tsung Hong (National Sun Yat-sen University), Shang‐Pao Yeh (0000-0003-0083-6951, I-Shou University), Shang-Pao Yeh (Department of Tourism, I-Shou University, TAIWAN , No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001, Taiwan, ROC), Tung‐Ju Wu (0000-0001-7474-1774, National Sun Yat-sen University), Tung-Ju Wu (National Sun Yat-sen University) |
| Year | 2014 |
| Volume | 17 |
| Issue | 3 |
| Pages | 845-856 |
| Publication date | 2014-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Anthropologist (JOURNAL) |
| Journal identifiers | ISSN: 0972-0073 • E-ISSN: 2456-6802 |
| Publisher | Kamla Raj Enterprises (PUBLISHER) |
| DOI | 10.1080/09720073.2014.11891499 |
| OpenAlex | W2115621980 |
| Language | EN |
| References cited | 23 |
Due to globalization, the food-borne illness may cause damage to people’s health in various countries. Such scandals resulted in consumers losing confidence in the government’s ability to manage food safety. To regain consumers’ trust and confidence, many countries placed more emphasis on food traceability, which is capable of recording the details of a specific food as it makes its way from the farm to the table. Accordingly, in 2004, the Taiwan Agriculture and Food Traceability System (TAFTS) were implemented to govern food safety. Being the key stakeholder along the food supply chain, consumers’ acceptance to food traceability plays a critical role in the promotion and persistence of the policy. Based on the technology acceptance model (TAM), a consumers’ acceptance model is proposed by adding three extra constructs of mobile anxiety (MA), social influence (SI), and perceived limitations (PL). A survey of 380 participants being recruited from two major metropolises in Taiwan is conducted to examine the proposed model via structural equation modeling analysis. The empirical results show that the proposed model possesses good model fits and explanatory power. Some findings identify that perceived usefulness (PU) and perceived ease of use (PEOU) exhibit significantly positive effects while PLhas a significantly negative effect on both attitude (ATT) and intention to use (ITU). Besides, ATT partially mediates the relationship between beliefs (PU, PEOU or PL) and ITU. However, due to high Internet usage rate and the popularity of social networks, there is no significant effect between two constructs of MA and ATT, MA and ITU, SI and ATT, or SI and ITU. Finally, some recommendations are provided to policymakers for better implementation of TAFTS
Agriculture · Business · Conceptual model · Consumer confidence index · Explanatory model · Explanatory power · Food safety · Geography · Government (linguistics · Political science · Public relations · Stakeholder · Structural equation modeling · Technology Acceptance Model · Traceability · Usability · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Engineering · Medicine · Opinion Dynamics and Social Influence · Marketing
Multivariate data analysis
Measurement theory for the behavioral sciences
Blackwell Encyclopedia of Sociology
Social Influence
A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument
The Technology Acceptance Model
Opinions and Social Pressure
Empirical Evaluation of the Revised Technology Acceptance Model
The influence of technology anxiety on consumer use and experiences with self-service technologies
Understanding consumer acceptance of mobile payment services
Why do people use information technology? A critical review of the technology acceptance model
Extending the TAM for a World-Wide-Web context
Cutoff criteria for fit indexes in covariance structure analysis
The theory of planned behavior
Consumer Acceptance and Use of Information Technology
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
User Acceptance of Computer Technology
User acceptance of mobile e-government services
Expanding the Technology Acceptance Model to examine Personal Computing Technology utilization in government agencies in developing countries
Explaining the acceptance and use of government Internet services
Modeling heterogeneity in consumer preferences for select food safety attributes in China
Why is the food traceability system unsuccessful in Taiwan? Empirical evidence from a national survey of fruit and vegetable farmers
| Citation velocity | historical |
|---|---|
| Highly cited | No |