The emancipatory potential of feminine masquerade in Mary Kay cosmetics
Bibliographic Data
| ID | 12369652 |
|---|---|
| Authors | Catherine Egley Waggoner (Wittenberg University, corresponding author) |
| Year | 1997 |
| Volume | 17 |
| Issue | 3 |
| Pages | 256-272 |
| Publication date | 1997-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Text and Performance Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1046-2937 • E-ISSN: 1479-5760 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/10462939709366189 |
| OpenAlex | W1980270582 |
| Language | EN |
| Citations received | 5 |
| References cited | 14 |
The excessively feminine displays of Mary Kay Cosmetics consultants exemplify a kind of performance often associated with women in traditional women's cultures. Many critics object that such behavior conforms to a patriarchal standard of beauty that claims to celebrate womanliness but actually oppresses women by commodifying their bodies. This study argues, however, that these displays, even in their conformity to the patriarchy, are potentially emancipatory for members of the Mary Kay culture
Aesthetics · Art · Art history · Beauty · Conformity · Cosmetics · Patriarchy · Sociology · Art, Politics, and Modernism · Fashion and Cultural Textiles · Gender Studies · Media, Gender, and Advertising · Medicine · Psychology · Social Psychology
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,19 |
| Citation span | 2000 - 2022 (23) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |