Individualist and collectivist factors affecting online repurchase intentions
Bibliographic Data
| ID | 12420218 |
|---|---|
| Authors | Dayne Frost (Australian National University, corresponding author), Sigi Goode (0000-0001-5260-746X, Australian National University), Dennis Hart (Australian National University) |
| Year | 2010 |
| Volume | 20 |
| Issue | 1 |
| Pages | 6-28 |
| Publication date | 2010-01-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662241011020815 |
| OpenAlex | W2061672814 |
| Language | EN |
| Citations received | 19 |
| References cited | 51 |
Purpose This study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions. Design/methodology/approach The paper operationalises Triandis' individuality and collectivism typology. Empirical data were gathered using face‐to‐face questionnaire instruments with 140 respondents, comprising undergraduate students and government employees. Findings Online shoppers are more individualistic than those who have not shopped online, while individualism and collectivism do not influence online loyalty. Research limitations/implications As firms compete for online custom, it would be useful to gain some understanding of the possible effects of individual and collective behaviour on purchasing behaviour. Practical implications Instead of competing for existing online users, online stores could expand their market by appealing to offline shoppers using collective techniques. Originality/value Online loyalty has been an important focus of prior work and, while there has been significant focus on communities, Internet use remains a very personal activity. The paper provides new evidence that offline shoppers are more collectivistic than online shoppers
Advertising · Business · Collectivism · Creativity · Individualism · Loyalty · Online and offline · Originality · Political science · Purchasing · Sociology · Typology · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 19 |
|---|---|
| Citations per year | 1,27 |
| Citation span | 2011 - 2025 (15) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 19 |