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Incremental performance of an eChannel addition

Long-term and volatility consideration perspectives

Bibliographic Data

ID12420845
AuthorsYung‐Hsin Lee (Hsing Wu University, corresponding author), Yung-Hsin Lee (0000-0001-7896-5644), Lily Shui-Lien Chen (Tamkang University), I Fei Chen (Tamkang University), Bing‐Huei Lin (National Chung Hsing University), Bing-Huei Lin
Year2014
Volume24
Issue1
Pages46-62
Publication date2014-01-07
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-11-2012-0227
OpenAlexW1602592475
LanguageEN
Citations received1
References cited74

Purpose – The purpose of this paper is to use the Black-Scholes-Merton option pricing model to evaluate the incremental performance of an eChannel addition. Design/methodology/approach – Data were collected from 53 Taiwan financial services firms. In total, 33 of them introduced their online services, whereas the other 20 firms did not introduce their online services during the period under examination. Findings – The research findings show that firm asset values increase following eChannel additions. Thus, eChannel additions enhance firm financial performance. A further analysis comparing the performance between firms with and without eChannel additions also shows that firms with eChannel additions have higher asset value growth rates, which further validates the capacity of eChannel additions to enhance financial performance. Practical implications – Managers and shareholders in firms making eChannel additions are not required to be concerned regarding stock price volatility, and managers in firms without any eChannel investment could use eChannels to enhance their stock price and seize future opportunities. Using eChannel is a valid approach for firms to provide enhanced services to current customers, access new markets, and extend market coverage, thus enhancing overall financial performance. Investors could confide those firms implementing eChannel additions. Originality/value – Studies investigating whether eChannel additions enhance firm financial performance are scant. No study has evaluated performance from a long-term perspective or from a volatility aspect (both are important considerations in eChannel performance evaluation). The research represents a pioneering work that empirically investigates these issues

Business · Corporate governance · Economics · Originality · Shareholder · Shareholder value · Stock (firearms · Volatility (finance · Consumer Market Behavior and Pricing · Corporate Finance and Governance · Digital Platforms and Economics · Finance

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Unique citing works1
Citations per year0,1
Citation span2016 - 2016 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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