Antecedents for user intention to adopt another auction site

Bibliographic Data

ID12420253
AuthorsFan‐Chen Tseng (0000-0002-9977-7199, Kainan University, corresponding author), Fan-Chen Tseng, Ching‐I Teng (0000-0002-3976-5399, Chang Gung University)
Year2014
Volume24
Issue2
Pages205-222
Publication date2014-03-07
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-07-2012-0144
OpenAlexW2142909119
LanguageEN
Citations received7
References cited34

Purpose – Multiple adoption (the adoption of another auction site in addition to the present one) enables startup or non-leading firms to survive and grow by eroding the customer bases of market leaders. Thus understanding multiple adoption is important. Hence, the purpose of this paper is to propose and examines antecedents of user intention to adopt another online auction site. Design/methodology/approach – This study utilized a cross-sectional design and an online survey, obtaining 495 valid responses. Findings – Analytical results indicate that self-efficacy and inherent novelty seeking contribute to the intention to adopt another auction site. Moreover, transaction opportunities enhance the intention. Perceived network externality also increases the intention. However, perceived relational switching costs reduce such intention. Originality/value – This study is new in investigating why users intend to use another auction site and identifying the antecedents

Advertising · Business · Creativity · Database · Database transaction · Industrial organization · Network effect · Novelty · Originality · Transaction cost · Value (mathematics · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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