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Organizational mission and digital platform evolution

An investigation of entrepreneurial organizations in nascent markets

Bibliographic Data

ID12420695
AuthorsNicholas Roberts (0000-0001-6393-2591, Oregon State University, corresponding author), Inchan Kim (0000-0002-6230-0450, University of New Hampshire)
Year2023
Volume34
Issue4
Pages1165-1197
Publication date2023-06-04
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-01-2022-0077
OpenAlexW4379386640
LanguageEN
Citations received1
References cited55

Purpose Although digital platforms have become important to organizations and society, little is known about how platforms evolve over time. This is particularly true for early-stage platforms provided by entrepreneurial firms competing in nascent markets. This study aims to investigate the relationship between a platform provider's mission and the evolution of its digital platform. Design/methodology/approach This study conducted an exploratory, multi-case study of startups in the emerging health/fitness wearables market over the period 2007 to 2016. Findings This study emerged two organizational mission constructs – consistency and specificity – and two evolutionary dynamics of digital platforms – unity and evolution rate. It also considered unity and evolution rate in terms of features created by the platform provider and features connected by external parties. This study found relationships between aspects of mission consistency and platform unity and identified relationships between aspects of mission specificity and platform evolution rates. Originality/value This study formalized findings into a set of theoretical propositions, thereby enriching the understanding of the relationship between organizational mission and digital platform evolution in nascent markets. This study provides new constructs and relationships that can be tested and refined in future research

Business · Consistency (knowledge bases · Exploratory research · Knowledge management · Originality · Qualitative research · Set (abstract data type · Sociology · Value (mathematics · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Service and Product Innovation · Marketing

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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