Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping
Bibliographic Data
| ID | 12420872 |
|---|---|
| Authors | Gomaa Agag (0000-0002-5617-630X, University of Plymouth, corresponding author), Gomaa M Agag, Ahmed El‐masry (0000-0001-6058-2469, University of Plymouth) |
| Year | 2016 |
| Volume | 26 |
| Issue | 4 |
| Pages | 942-962 |
| Publication date | 2016-07-07 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/intr-06-2015-0168 |
| OpenAlex | W2271302808 |
| Language | EN |
| Citations received | 5 |
| References cited | 71 |
Purpose – The purpose of this paper is to develop and test a model that focuses on the cultural and religiosity drivers and satisfaction outcomes of consumer perceptions about online retailers’ deceptive practices. It specifically investigates: the role of cultural orientation and religiosity in forming consumer ethical ideology; the link between the consumer’s ethical ideology and his/her perceptions regarding the deceptive practices of online retailers; and the effect of perceived deception on consumer satisfaction. Design/methodology/approach – The paper is based on a quantitative survey conducted among 468 Egyptian consumers aged 18 and above. These were measured on a five-point Likert scale. To test the hypothesized relationships among the constructs of the model, structural equation modelling was employed. Findings – The study confirmed that power distance, uncertainty avoidance, and religiosity are important in forming idealistic attitudes, while both individualism and masculinity lead to an egoistic attitude. Idealism was observed to have a positive association with consumer perceived deception, while egoism was found to negatively affect consumer perceived deception. Finally, it was revealed that the perceptions of consumer about the deceptive practices of online retailing decrease consumer satisfaction. Originality/value – This research puts together in a single model both antecedents and outcomes of the perceptions of consumer about the deceptive practices of online retailing; concurrently examines the role of cultural orientation, religiosity, and ethical ideology of the consumer in forming ethical attitudes and responses; focuses on the instrumental role of cultural characteristics on consumer ethical perceptions from the perspective of the individual, rather than the society as a whole; and provides useful examination of the effects of perceived deception on consumer satisfaction
Creativity · Deception · Ideology · Likert scale · Originality · Perception · Political science · Religiosity · Structural equation modeling · Test (biology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Ethics in Business and Education · Psychology · Social Psychology
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Research by Convenience
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2016 - 2023 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |