Evaluating domestic and international Web‐site strategies
Bibliographic Data
| ID | 12420980 |
|---|---|
| Authors | Roblyn Simeon (San Francisco State University, corresponding author) |
| Year | 1999 |
| Volume | 9 |
| Issue | 4 |
| Pages | 297-308 |
| Publication date | 1999-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662249910286842 |
| OpenAlex | W2109286118 |
| Language | EN |
| Citations received | 7 |
| References cited | 9 |
This paper presents the AIPD approach to the evaluation of commercial Web sites within or across borders. The author explains how benchmarking techniques can be used to compare attracting, informing, positioning, and delivering (AIPD) strategies of Web sites in order to clarify strategic opportunities or advantages. The AIPD model is then used to compare the Internet strategies of some Japanese and American banks. Results show that Japanese banks have created more dynamic and content rich Internet environments than their American counterparts. Cultural and institutional differences are given for the contrasting approaches to Web design, information and service delivery
Benchmarking · Business · Knowledge management · Order (exchange · The Internet · Web site · World Wide Web · Computer Science · E-Government and Public Services · ICT Impact and Policies · Marketing
Commercial Web sites
The evolution of web pages for a strategic description of large firms
A model for monitoring public sector Web site strategy
Factors influencing the types of products and services purchased over the Internet
Quantitative assessment of European municipal web sites
Internet advertising strategy alignment
Email as a Data Collection Tool when Interviewing Older Adults
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,27 |
| Citation span | 2000 - 2020 (21) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |