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The evolution of web pages for a strategic description of large firms

Bibliographic Data

ID15067104
AuthorsJuan Llopis (0000-0001-7685-9901, University of Alicante. Campus San Vicente del Raspeig, Alicante, Spain, corresponding author), Reyes Gonzalez (University of Alicante. Campus San Vicente del Raspeig, Alicante, Spain), José Gascó (0000-0003-2461-7702, University of Alicante. Campus San Vicente del Raspeig, Alicante, Spain)
Year2020
Volume33
Issue1
Pages2038-2058
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEconomic Research-Ekonomska Istraživanja (JOURNAL)
Journal identifiersISSN: 1331-677X • E-ISSN: 1848-9664
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1331677x.2019.1578681
OpenAlexW2951009259
LanguageEN
Citations received1
References cited70

Carefully examining the site map of a firm with a well-developed website can provide both patterns about its corporate strategy– considering all the elements that surround the organization – and a primary source for benchmarking. Our paper’s aim is to use this technique: (a) to highlight the key strategic management issues which affect the top large Spanish firms; and (b) to show trends identified amongst such companies during the last ten years. Our methodology consists of a content analysis focused on websites of the Ibex35 companies listed on the Spanish Stock Market. It includes drawing a comparison with these same websites as two photos with a difference of ten years. Rather than carrying out a breakdown of the businesses developed by each corporation, the appropriate approach is the assessment of their respective corporate principles, as this would allow for a better identification of the underlying managerial, organisational and strategic realities of these organisations. The results evidence the high usefulness of this technique when it comes to detecting the most significant strategic management issues faced by the leading large Spanish firms, as well as their evolution over time

Benchmarking · Business · Business administration · Corporation · Knowledge management · Strategic direction · Strategic management · Strategic planning · Business Strategy and Innovation · Computer Science · Innovation and Knowledge Management · Knowledge Management and Sharing · Finance · Marketing

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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