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Evaluating business simulation software

Approach, tools and pedagogy

Bibliographic Data

ID12428500
AuthorsMelanie King (0000-0001-8889-9935, Loughborough University, corresponding author), Richard Newman (0000-0002-2603-2209, Loughborough University)
Year2009
Volume17
Issue4
Pages368-377
Publication date2009-09-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueOn the Horizon The International Journal of Learning Futures (JOURNAL)
Journal identifiersISSN: 1074-8121 • E-ISSN: 2054-1708
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/10748120910998399
OpenAlexW2063552068
LanguageEN
Citations received1
References cited5

Purpose The purpose of this paper is to identify a business simulation appropriate for MEng Engineering students. The selection was based on the following factors; exploring methods for evaluating potential software and enhancing the learner experience. Design/methodology/approach An interdisciplinary project team was formed to try and resolve the pedagogic, technical and business aspects that would need to be addressed in order to implement such software within the programme. Tools included a questionnaire to assess the potential enhancement of employability skills and a usability questionnaire on ease of use. These were supplemented with discourse on technical and pedagogic issues. Findings After the initial scoping study, the findings indicated that two business simulation software packages had potential. These were “Marketplace – Venture Strategy” and “SimVenture”. Marketplace proved to be the most suitable in terms of the pedagogic and technical requirements. Research limitations/implications The authors were not able to fully trial each simulation over the recommended duration of play because of practical time constraints and they did not have any student contribution to the process. Findings will need to be verified with the piloting cohort of students. Further pedagogic research could be carried out to evidence the enhancement to the student learning experience. Originality/value This study is valuable because it purposefully uses an interdisciplinary team comprising expertise in teaching and learning, technology, business and sector knowledge. This was vital in the decision‐making process. It is also valuable in its development of generic methods and tools to measure and evaluate software suitability in relation to usability and employability skills

Employability · Engineering management · Human–computer interaction · Knowledge management · Originality · Pedagogy · Process (computing · Process management · Qualitative research · Relation (database · Sociology · Usability · Computer Science · Engineering · Innovative Teaching and Learning Methods · Management and Marketing Education · Online and Blended Learning · Psychology

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Unique citing works1
Citations per year0.09
Citation span2015 - 2015 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

Tools

Open DOISci-HubOpen Access
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