Improving Climate Change Acceptance Among U.S. Conservatives Through Value-Based Message Targeting
Bibliographic Data
| ID | 12431353 |
|---|---|
| Authors | Graham Dixon (0000-0001-7810-940X, The Ohio State University, Columbus, OH, USA, corresponding author), Jay Hmielowski (Washington State University, Pullman, WA, USA), Jay D Hmielowski (0000-0001-6449-4714, Washington State University), Yanni Ma (0000-0003-2144-4076, Washington State University, Pullman, WA, USA) |
| Year | 2017 |
| Volume | 39 |
| Issue | 4 |
| Pages | 520-534 |
| Publication date | 2017-06-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Science Communication (JOURNAL) |
| Journal identifiers | ISSN: 1075-5470 • E-ISSN: 1552-8545 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1075547017715473 |
| OpenAlex | W2655469294 |
| Language | EN |
| Citations received | 65 |
| References cited | 20 |
Although prior research has identified communication strategies for reducing climate change skepticism, recent research suggests such approaches can backfire. To explore this issue, we report on a preliminary study investigating two prominent messaging styles: consensus and targeted messages. While consensus messaging did not produce significant effects, targeted messages emphasizing free market solutions to climate change were effective at improving conservatives’ climate change acceptance. Furthermore, the inclusion of consensus information did not improve or diminish the effects of the targeted messages. These findings underscore the utility of targeted messaging in improving climate change acceptance among political conservatives
Climate change · Global warming · Inclusion (mineral · Political science · Public relations · Regulatory focus theory · Scientific consensus · Skepticism · Value (mathematics · Climate Change Communication and Perception · Computer Science · Environmental Education and Sustainability · Media Influence and Health · Psychology · Social Psychology
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| Unique citing works | 65 |
|---|---|
| Citations per year | 8,13 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 65 |