Promoting Persuasion With Ideologically Tailored Science Messages
A Novel Approach to Research on Emphasis Framing
Bibliographic Data
| ID | 6219210 |
|---|---|
| Authors | Kate T Luong (0000-0003-3942-6829, The Ohio State University, Columbus, OH, USA, corresponding author), R Kelly Garrett (0000-0001-7022-7452, The Ohio State University, Columbus, OH, USA), Michael D Slater (0000-0003-4279-346X, The Ohio State University, Columbus, OH, USA) |
| Year | 2019 |
| Volume | 41 |
| Issue | 4 |
| Pages | 488-515 |
| Publication date | 2019-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Science Communication (JOURNAL) |
| Journal identifiers | ISSN: 1075-5470 • E-ISSN: 1552-8545 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1075547019862559 |
| OpenAlex | W2960152109 |
| Language | EN |
| Citations received | 12 |
| References cited | 51 |
Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which functionally equivalent information is framed using ideologically consistent values and tailored to the audiences. In contrast to traditional framing approaches, science information is held constant across frames and only interpretations of the information are varied. Results from an experiment provide initial support for this ideology-based framing approach. Persuasive effects are stronger for an ideologically congruent frame than for an incongruent frame, and no boomerang effects were observed. We discuss implications and directions for future research
Epistemology · Framing effect · Ideology · Persuasion · Political science · Politics · Sociology · Climate Change Communication and Perception · Computer Science · Engineering · Media Influence and Health · Misinformation and Its Impacts · Psychology · Social Psychology
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| Unique citing works | 12 |
|---|---|
| Citations per year | 2 |
| Citation span | 2020 - 2025 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |