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Kate T Luong

Biographic Data

ID192476
NAMEKate T Luong
GIVEN NAMESKate T
FAMILY NAMELuong
SIGNATURELUONG K T
AFFILIATIONSThe Ohio State University, Columbus, OH, USA
ORCID0000-0003-3942-6829
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS10
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2021
H-INDEX2
  • Saving the World by Your Self

    Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Environmental Communication•2021

    The effectiveness of behavioral change message strategies invoking the self-assessment (i.e. focusing on evaluating current behaviors) and the self-improvement (i.e. focusing on improving future behaviors) motives on pro-environmental information selection and subsequent pro-environmental beliefs, attitudes, and behavioral intentions were examined. The Selective Exposure and Self- and Affect Management (SESAM) model and the self-affirmation theor…

  • Superstars within reach

    Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Communication Monographs•2019•Cited by: 3•References: 5

    Based on social comparison and role congruity theory, this study examined the effect of perceived attainability and role congruity in media female role models on women's social comparison and career interest. A 2×2 experiment was conducted in which participants read a high or low attainability message, then portrayals of role models in a counter-stereotypical career with a family (high congruity to the female gender role) or without a family (low…

  • Promoting Persuasion With Ideologically Tailored Science Messages

    Open Access•Kate T Luong, R Kelly Garrett et al.•ARTICLE•Science Communication•2019•Cited by: 2•References: 49

    Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which functionally equivalent information is framed using ideologically consistent values and tailored to the audiences. In contrast to traditional framing approaches, science information is held constant across frames and only interpretations of the informatio…

  • Can the Media Help Women Be Better at Math? Stereotype Threat, Selective Exposure, Media Effects, and Women's Math Performance

    Open Access•Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Human Communication Research•2017•Cited by: 5•References: 41

    This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self- and Affect-Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing…

  • Can the Media Help Women Be Better at Math? Stereotype Threat, Selective Exposure, Media Effects, and Women's Math Performance

    Open Access•Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Human Communication Research•2017•Cited by: 5•References: 41

    This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self- and Affect-Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing…

  • Superstars within reach

    Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Communication Monographs•2019•Cited by: 3•References: 5

    Based on social comparison and role congruity theory, this study examined the effect of perceived attainability and role congruity in media female role models on women's social comparison and career interest. A 2×2 experiment was conducted in which participants read a high or low attainability message, then portrayals of role models in a counter-stereotypical career with a family (high congruity to the female gender role) or without a family (low…

  • Promoting Persuasion With Ideologically Tailored Science Messages

    Open Access•Kate T Luong, R Kelly Garrett et al.•ARTICLE•Science Communication•2019•Cited by: 2•References: 49

    Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which functionally equivalent information is framed using ideologically consistent values and tailored to the audiences. In contrast to traditional framing approaches, science information is held constant across frames and only interpretations of the informatio…

  • Can the Media Help Women Be Better at Math? Stereotype Threat, Selective Exposure, Media Effects, and Women's Math Performance

    Open Access•Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Human Communication Research•2017•Cited by: 5•References: 41

    This study examines women's media selections when under the gender–math stereotype threat and the subsequent media effects on their math performance through the lens of the Selective Exposure Self- and Affect-Management (SESAM) model, mood management theory, and social comparison theory. Female college students were randomly assigned to the stereotype threat condition or the control condition; then, they selectively browsed magazine pages showing…

  • Superstars within reach

    Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Communication Monographs•2019•Cited by: 3•References: 5

    Based on social comparison and role congruity theory, this study examined the effect of perceived attainability and role congruity in media female role models on women's social comparison and career interest. A 2×2 experiment was conducted in which participants read a high or low attainability message, then portrayals of role models in a counter-stereotypical career with a family (high congruity to the female gender role) or without a family (low…

  • Promoting Persuasion With Ideologically Tailored Science Messages

    Open Access•Kate T Luong, R Kelly Garrett et al.•ARTICLE•Science Communication•2019•Cited by: 2•References: 49

    Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which functionally equivalent information is framed using ideologically consistent values and tailored to the audiences. In contrast to traditional framing approaches, science information is held constant across frames and only interpretations of the informatio…

  • Saving the World by Your Self

    Kate T Luong, Silvia Knobloch-Westerwick et al.•ARTICLE•Environmental Communication•2021

    The effectiveness of behavioral change message strategies invoking the self-assessment (i.e. focusing on evaluating current behaviors) and the self-improvement (i.e. focusing on improving future behaviors) motives on pro-environmental information selection and subsequent pro-environmental beliefs, attitudes, and behavioral intentions were examined. The Selective Exposure and Self- and Affect Management (SESAM) model and the self-affirmation theor…

Psychology (4 works) · Social Psychology (4 works) · Computer Science (2 works) · Gender Roles and Identity Studies (2 works) · Social and Intergroup Psychology (2 works) · Social Psychology (2 works) · Affect (linguistics (1 works) · Applied Psychology (1 works) · Artificial Intelligence (1 works) · Beauty (1 works)

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