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Online Impression Management

Personality Traits and Concerns for Secondary Goals as Predictors of Self-Presentation Tactics on Facebook

Bibliographic Data

ID12449697
AuthorsJenny Rosenberg (Kent State University, corresponding author), Nichole Egbert (Kent State University)
Year2011
Volume17
Issue1
Pages1-18
Publication date2011-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Computer-Mediated Communication (JOURNAL)
Journal identifiersISSN: 1083-6101 • E-ISSN: 1083-6101
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1083-6101.2011.01560.x
OpenAlexW2026082410
LanguageEN
Citations received87
References cited63

This study investigates the utility of personality traits and secondary goals as predictors of selfpresentation tactics employed by Facebook users. A structural equation model of self-presentation tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self-presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management

Big Five personality traits · Conceptualization · Impression formation · Impression management · Perception · Personality · Presentation (obstetrics · Social perception · Structural equation modeling · Applied Psychology · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology · Artificial Intelligence

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Unique citing works87
Citations per year6,21
Citation span2012 - 2026 (15)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 87

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