Cybermediation in Auto Distribution
Channel Dynamics and Conflicts
Bibliographic Data
| ID | 12449765 |
|---|---|
| Authors | Stefan Klein (0000-0001-7684-0565, University of Münster, corresponding author), Dorian Selz (University of St.Gallen, corresponding author) |
| Year | 2006 |
| Volume | 5 |
| Issue | 3 |
| Pages | 0-0 |
| Publication date | 2006-06-23 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Computer-Mediated Communication (JOURNAL) |
| Journal identifiers | ISSN: 1083-6101 • E-ISSN: 1083-6101 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1083-6101.2000.tb00347.x |
| OpenAlex | W2062300954 |
| Language | EN |
| Citations received | 3 |
| References cited | 14 |
The emerging electronic market space will change the structure of value chains and will - in particular - increase the presence of intermediaries so called cybermediaries. The paper examines the roles and functions of these new players and their impact on established distribution and sales channels in the case of the automotive industry. Two different automotive cybermediaries categories are identified: automotive service brokers and automotive information brokers. Their initial success indicates that they might become serious competitors to the auto manufacturer's exclusive distribution systems. Our analysis focuses on the impact of the Web in an industry, which is characterized by physical products and infrastructures. Based on this analysis and reconstruction of current trends in the auto industry, we will discuss strategic options for auto manufacturers using a blend of market brand strength mixed with the concept of an on-line community
Automotive industry · Business · Channel (broadcasting · Competitor analysis · Distribution (mathematics · Industrial organization · Intermediary · Service (business · Telecommunications · Computer Science · Digital Innovation in Industries · Digital Platforms and Economics · Digital Rights Management and Security · Engineering · Marketing
| Citations per year | 0.15 |
|---|---|
| Citation span | 2006 - 2023 (18) |
| Highly cited | No |