Expanding Goffman's Theater Metaphor to an Identity-Based View of Place Branding
Bibliographic Data
| ID | 12450469 |
|---|---|
| Authors | Staci M Zavattaro (0000-0002-4851-0179, Mississippi State University, corresponding author) |
| Year | 2013 |
| Volume | 35 |
| Issue | 4 |
| Pages | 510-528 |
| Publication date | 2013-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Administrative Theory & Praxis (JOURNAL) |
| Journal identifiers | ISSN: 1084-1806 • E-ISSN: 1949-0461 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.2753/atp1084-1806350403 |
| OpenAlex | W2062257474 |
| Language | EN |
| Citations received | 10 |
| References cited | 65 |
Image/impression management takes place every day at the individual level. Cities similarly manage their images by creating, implementing, and evaluating strategic place-branding strategies. For public administration, however, which has neglected this subject, there is a risk that place branding may become collateral damage. The theoretical understanding developed in this article extends Goffman's theater metaphor to a view of place branding based on organization identity. The use of a trusted theory to give place-branding scholarship additional footing will enable public administration practitioners to better utilize the underlying principles of image management when crafting place-branding processes
Aesthetics · Art · Corporate identity · Identity (music · Impression management · Linguistics · Metaphor · Organizational identity · Place Branding · Political science · Public relations · Scholarship · Social science · Sociology · Subject (documents · Tourism · Computer Science · Corporate Identity and Reputation · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Law
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| Unique citing works | 10 |
|---|---|
| Citations per year | 1,11 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |