The drama of corporate social responsibility communication
Bibliographic Data
| ID | 15539009 |
|---|---|
| Authors | Maria Ivanova-Gongne (0000-0002-5688-1471, Åbo Akademi University, corresponding author), Stefan Lang (0000-0001-8960-0640, Åbo Akademi University) |
| Year | 2019 |
| Volume | 16 |
| Issue | 3 |
| Pages | 233-258 |
| Publication date | 2019-12-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Critical Perspectives on International Business (JOURNAL) |
| Journal identifiers | ISSN: 1742-2043 • E-ISSN: 1758-6062 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/cpoib-12-2017-0094 |
| OpenAlex | W2999126403 |
| Language | EN |
| Citations received | 2 |
| References cited | 40 |
Purpose This paper aims to investigate a company’s corporate social responsibility (CSR) communications in a business network with regard to the flow of critical events related to CSR. Design/methodology/approach The paper focuses on the drama that unfolded at a Nordic-based multinational corporation, Stora Enso, after a critical event related to CSR and the specific signs and codes applied by the company to justify its actions. To achieve the aims, the authors conducted a dramaturgical and semiotic analysis of the company’s corporate communications in connection with various actions prior to or following the major critical event. Findings The findings consist of a five-act drama that unfolded around certain CSR communication activities at the company. The authors followed the company’s shift in communication strategy as they were compelled to adopt a more responsive and involved approach. The results also show the roles of the various business network actors in shaping CSR communications. Practical implications This case has practical uses for providing the framework to create effective messages at different stages of the communication process related to a major CSR event. Originality/value The originality of the study lies in its application of a dramaturgical and semiotic approach to the analysis of CSR communication. It also contributes to the scarce literature on CSR communication within business networks
Business · Corporate social responsibility · Corporation · Drama · Event (particle physics · Linguistics · Multinational corporation · Originality · Political science · Public relations · Qualitative research · Semiotics · Social science · Sociology · Value (mathematics · Advertising and Communication Studies · Computer Science · Corporate Identity and Reputation · Public Relations and Crisis Communication
Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting
Corporate social responsibility communication
“More than words”
The Company and the Product
Maximizing Business Returns to Corporate Social Responsibility (CSR)
CSR as aspirational talk
Pursuing the meaning of meaning in the commercial world
Expanding Goffman's Theater Metaphor to an Identity-Based View of Place Branding
Understanding Event-based Business Networks
Is the Presented Self Sincere? Goffman, Impression Management and the Postmodern Self
The Metaphorical Process as Cognition, Imagination, and Feeling
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2021 - 2023 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |