Competing Through Customer Social Capital
The Proactive Personality of Bed and Breakfast Operators
Bibliographic Data
| ID | 12462011 |
|---|---|
| Authors | Ta-Wei Tang (0000-0002-4466-0153, Asia University, corresponding author) |
| Year | 2013 |
| Volume | 20 |
| Issue | 2 |
| Pages | 133-151 |
| Publication date | 2013-12-20 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2013.866969 |
| OpenAlex | W2089561520 |
| Language | EN |
| Citations received | 4 |
| References cited | 59 |
Compared to hotels, bed and breakfast (B&B) establishments have limited resources. From a resource-based perspective, the relationship between B&Bs and loyal customers might become a major source of competitive advantages. However, the understanding of the mechanism, by which resources embedded in customer relations are transformed into service innovations that might provide B&Bs a competitive advantage, is limited. This study investigates whether customer social capital and service innovation capability play a vital role in mediating the effects of proactive personality of B&B operators and B&B performance. Using a sample of 156 B&Bs from Taiwan, the results of structural equation modeling showed that customer social capital and service innovation capability are both mediating factors in the relationship between proactive B&B operators and their B&B performances. B&B operators with highly proactive personalities do not directly impact B&B performance, but instead foster customer social capital that facilitates the development of service innovation capabilities
Business · Competitive advantage · Industrial organization · Knowledge management · Resource (disambiguation · Sample (material · Service (business · Service innovation · Social capital · Structural equation modeling · Computer Science · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Marketing
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| Unique citing works | 4 |
|---|---|
| Citations per year | 0,57 |
| Citation span | 2019 - 2023 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |